@willandbear
Explore Marketing CreatorsHats For The Road Responsibly Crafted. Impact Driven. B Corp Certified
Outreach This Creator For FreeFollowers
224.9K
Following
2.6K
Total Posts
Engagement Rate
0.04%
Avg Likes
84
Avg Comments
Will & Bear ® - Australian Hat Brand is an Instagram creator on Instagram, tracked in the InstME index with 224.9K followers. The account has published 4,754 posts, currently around 5 posts a week. Engagement runs at 0.04%, or about 84 likes and 16 comments per post.
As a creator account, Willandbear reaches 224.9K followers on Instagram across 4,754 published posts.
Willandbear's average post pulls 84 likes and 16 comments, roughly one interaction per 2,262 followers.
Roughly one in 5 likes comes with a comment, an unusually discussion-heavy audience.
Lately Willandbear has been publishing about 5 posts per week.
Estimated sponsored-post value
$790–$1,500
Based on 224.9K followers and a 0.04% engagement rate, a single sponsored post by Willandbear is worth an estimated $790–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Willandbear | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.25% |
| Average likes | 84 | 2,985 |
| Average comments | 16 | 73 |
| Posts per week | 4.89 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Will & Bear ® - Australian Hat Brand is a Instagram creator on Instagram, with 224.9K followers.
Will & Bear ® - Australian Hat Brand posts on Instagram as @willandbear.
Will & Bear ® - Australian Hat Brand has 224,898 followers on Instagram (224.9K) as of Jul 9, 2026.
Will & Bear ® - Australian Hat Brand's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Will & Bear ® - Australian Hat Brand average 84 likes and 16 comments.
Will & Bear ® - Australian Hat Brand posts about 5 times per week on average.
Will & Bear ® - Australian Hat Brand is registered as a creator account on Instagram.
A sponsored post from Will & Bear ® - Australian Hat Brand is estimated at $790 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,754
16
Posts / Week
4.89
Growth Score
0.8 / 100
Follower Ratio
85.9×
Engagement
16.23%
