The Whitney is your home for American art.
Outreach This Creator For FreeFollowers
1.3M
Following
699
Total Posts
Engagement Rate
0.1%
Avg Likes
1,317
Avg Comments
On Instagram, Whitney Museum of American Art is a verified Art brand with an audience of 1.3M. Content spans art and home & diy. The account has published 4,281 posts, currently less than one post a week. Typical posts draw 1,317 likes and 49 comments, putting engagement at 0.1%.
With 1.3M followers across 4,281 posts, Whitneymuseum is one of the Art accounts tracked in the InstME index.
Whitneymuseum records a 0.1% engagement rate, in the bottom quarter (median: 1.24%) for the 1,408 Art accounts with over 1M followers tracked in the InstME index.
Followers leave about one comment for every 27 likes, a healthy amount of conversation.
Whitneymuseum currently publishes less than one post per week.
Whitneymuseum keeps its following list short (699) relative to 1.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,600–$8,500
Based on 1.3M followers and a 0.1% engagement rate, a single sponsored post by Whitneymuseum is worth an estimated $4,600–$8,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Home & DIY
| Metric | Whitneymuseum | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.24% |
| Average likes | 1,317 | 32,853 |
| Average comments | 49 | 464 |
| Posts per week | 0.41 | 0.95 |
Median values from 1,408 Art accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Whitney Museum of American Art is a verified art brand on Instagram, with 1.3M followers.
Whitney Museum of American Art posts on Instagram as @whitneymuseum.
Whitney Museum of American Art has 1,310,460 followers on Instagram (1.3M) as of Jul 11, 2026.
Whitney Museum of American Art's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.24%) for Art accounts with over 1M followers in the InstME index.
Posts by Whitney Museum of American Art average 1,317 likes and 49 comments.
Whitney Museum of American Art posts less than once a week on average.
Whitney Museum of American Art is registered as a business account on Instagram and is verified.
Whitney Museum of American Art is categorized as an art and home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,281 posts.
4,281
49
Posts / Week
0.41
Growth Score
2 / 100
Follower Ratio
1874.8×
Engagement
5.88%
Yes. Whitney Museum of American Art carries the blue verified badge on Instagram.
A sponsored post from Whitney Museum of American Art is estimated at $4,600 to $8,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
