Community, Culture, and Conversation 🚫No Shade.🚫No Tea.🚫No Beef. 📍Chicago, IL #BuildTheCrib For Ads email
Followers
110.7K
Following
468
Total Posts
Engagement Rate
0.3%
Avg Likes
272
Avg Comments
Reaching 110.7K followers on Instagram, WHATS THE WORD is a verified News & media website creator. WHATS THE WORD has shared 31,695 posts to date, currently around 41 posts a week. Engagement runs at 0.3%, or about 272 likes and 59 comments per post.
Whatsthewordtv's Instagram presence spans 31,695 posts and 110.7K followers, profiling it as a News & media website account.
Typical engagement for Whatsthewordtv runs to 272 likes and 59 comments a post, one interaction per 334 followers.
The audience comments once per 5 likes on average, an unusually discussion-heavy audience.
In recent weeks Whatsthewordtv has kept to about 41 posts per week, more than one per day.
Whatsthewordtv follows only 468 accounts while being followed by 110.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$390–$720
Based on 110.7K followers and a 0.3% engagement rate, a single sponsored post by Whatsthewordtv is worth an estimated $390–$720. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: News & media website
| Metric | Whatsthewordtv | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 1.25% |
| Average likes | 272 | 2,985 |
| Average comments | 59 | 73 |
| Posts per week | 41.21 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
WHATS THE WORD is a verified news & media website creator on Instagram, with 110.7K followers.
WHATS THE WORD posts on Instagram as @whatsthewordtv.
WHATS THE WORD has 110,710 followers on Instagram (110.7K) as of Jul 15, 2026.
WHATS THE WORD's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers.
Posts by WHATS THE WORD average 272 likes and 59 comments.
WHATS THE WORD posts about 41 times per week on average.
WHATS THE WORD is registered as a creator account on Instagram and is verified.
WHATS THE WORD is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 31,695 posts.
Yes. WHATS THE WORD carries the blue verified badge on Instagram.
31,695
59
Posts / Week
41.21
Growth Score
6 / 100
Follower Ratio
236.6×
2.5M
Engagement
1.12%
A sponsored post from WHATS THE WORD is estimated at $390 to $720. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
