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25.9K
Following
233
Total Posts
Engagement Rate
0.46%
Avg Likes
111
Avg Comments
Reaching 25.9K followers on Instagram, What Car? is an Automotive brand. What Car? has shared 2,065 posts to date, currently around 11 posts a week. Engagement runs at 0.46%, or about 111 likes and 8 comments per post.
Whatcar_official shows up in the InstME index as an Automotive account, 25.9K followers, 2,065 posts.
Whatcar_official has an engagement rate of 0.46%, which is below the median of 1.3% for Automotive accounts with 10K–100K followers, based on 3,742 accounts in the InstME index.
For roughly every 14 likes there is one comment, an unusually discussion-heavy audience.
In recent weeks Whatcar_official has kept to about 11 posts per week, more than one per day.
Whatcar_official follows only 233 accounts while being followed by 25.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$91–$170
Based on 25.9K followers and a 0.46% engagement rate, a single sponsored post by Whatcar_official is worth an estimated $91–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Whatcar_official | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 1.3% |
| Average likes | 111 | 330 |
| Average comments | 8 | 12 |
| Posts per week | 10.5 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 26, 2026
What Car? is a automotive brand on Instagram, with 25.9K followers.
What Car? posts on Instagram as @whatcar_official.
What Car? has 25,867 followers on Instagram (25.9K) as of Apr 26, 2026.
What Car?'s engagement rate is 0.46%, calculated from average likes and comments per post relative to followers. That is below the median of 1.3% for Automotive accounts with 10K–100K followers in the InstME index.
Posts by What Car? average 111 likes and 8 comments.
What Car? posts about 11 times per week on average.
What Car? is registered as a business account on Instagram.
What Car? is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 2,065 posts.
A sponsored post from What Car? is estimated at $91 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,065
8
Posts / Week
10.5
Growth Score
9.2 / 100
Follower Ratio
111.0×
Engagement
0%
