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Outreach This Creator For FreeReaching 25.9K followers on Instagram, What Car? is an Automotive brand. What Car? has shared 2,065 posts to date, currently around 11 posts a week. Engagement runs at 0.46%, or about 111 likes and 8 comments per post.
Whatcar_official shows up in the InstME index as an Automotive account, 25.9K followers, 2,065 posts.
Whatcar_official has an engagement rate of 0.46%, which is below the median of 1.3% for Automotive accounts with 10K–100K followers, based on 3,742 accounts in the InstME index.
For roughly every 14 likes there is one comment, an unusually discussion-heavy audience.
In recent weeks Whatcar_official has kept to about 11 posts per week, more than one per day.
Whatcar_official scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Whatcar_official follows only 233 accounts while being followed by 25.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$91–$170
Based on 25.9K followers and a 0.46% engagement rate, a single sponsored post by Whatcar_official is worth an estimated $91–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Whatcar_official | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 1.3% |
| Average likes | 111 | 330 |
| Average comments | 8 | 12 |
| Posts per week | 10.5 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 26, 2026
What Car? is a automotive brand on Instagram, with 25.9K followers.
What Car? posts on Instagram as @whatcar_official.
What Car? has 25,867 followers on Instagram (25.9K) as of Apr 26, 2026.
What Car?'s engagement rate is 0.46%, calculated from average likes and comments per post relative to followers. That is below the median of 1.3% for Automotive accounts with 10K–100K followers in the InstME index.
Posts by What Car? average 111 likes and 8 comments.
What Car? posts about 11 times per week on average.
InstME's audience-quality analysis estimates about 5% of What Car?'s followers are low-quality or inactive, giving an audience-quality score of 94/100.
What Car? is registered as a business account on Instagram.
What Car? is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 2,065 posts.
Total Posts
2,065
Avg Comments
8
Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Engagement
0.11%
A sponsored post from What Car? is estimated at $91 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
