Secretly founded in 2019 officially launched in 2022 #هيا_بنا_نلعب Egypt's 1st Play Festival for Kids Above 21🍭 @theplayfestivalbysop
Outreach This Creator For FreeSociety Of Play is a Community brand on Instagram based in Egypt, tracked in the InstME index with 19.5K followers. Society Of Play has shared 380 posts to date, currently around 3 posts a week. Posts average 50 likes and 4 comments, an engagement rate of 0.28%.
Wearesocietyofplay is a Community account whose 380 posts have grown a following of 19.5K on Instagram.
An engagement rate of 0.28% puts Wearesocietyofplay in the bottom 15% for accounts with 10K–100K followers tracked by InstME.
Roughly one in 13 likes comes with a comment, an unusually discussion-heavy audience.
Wearesocietyofplay's output runs to about 3 posts per week.
On audience quality, Wearesocietyofplay lands at 82/100, an estimated 15% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 19.5K followers but only 3 accounts followed back, Wearesocietyofplay shows the ratio of a well-established account.
Estimated sponsored-post value
$68–$130
Based on 19.5K followers and a 0.28% engagement rate, a single sponsored post by Wearesocietyofplay is worth an estimated $68–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Community
| Metric | Wearesocietyofplay | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 1.45% |
| Average likes | 50 | 339 |
| Average comments | 4 | 18 |
| Posts per week | 2.61 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wearesocietyofplay | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.44% |
| Average likes | 50 | 109 |
| Average comments | 4 | 8 |
| Posts per week | 2.61 | 0.64 |
Median values from 342 accounts in Egypt with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Society Of Play is a community brand based in Egypt on Instagram, with 19.5K followers.
Society Of Play posts on Instagram as @wearesocietyofplay.
Society Of Play has 19,488 followers on Instagram (19.5K) as of Sep 1, 2026.
Society Of Play's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers.
Posts by Society Of Play average 50 likes and 4 comments.
Society Of Play posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 15% of Society Of Play's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Society Of Play is registered as a business account on Instagram.
Society Of Play is categorized as a community account in the InstME index, based on the profile's bio and Instagram category across 380 posts.
Total Posts
380
Avg Comments
4
Engagement
15.36%
Society Of Play's profile places the account in Egypt. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Society Of Play is estimated at $68 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
