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12.8K
Following
52
Total Posts
Engagement Rate
3.15%
Avg Likes
382
Avg Comments
On Instagram, RUM is a business account with an audience of 12.8K. The account has published 167 posts, currently around 3 posts a week. Typical posts draw 382 likes and 23 comments, putting engagement at 3.15%.
Wearerum operates a business account on Instagram, pairing 12.8K followers with 167 posts.
A typical post by Wearerum collects about 382 likes and 23 comments, roughly one interaction for every 32 followers.
Followers leave about one comment for every 17 likes, an unusually discussion-heavy audience.
Wearerum's videos average 48.7K views, about 3.8× its follower count, so content routinely reaches well past current followers.
Wearerum keeps a posting cadence of about 3 posts per week.
Wearerum keeps its following list short (52) relative to 12.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$140–$260
Based on 12.8K followers and a 3.15% engagement rate, a single sponsored post by Wearerum is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Wearerum | Cohort median |
|---|---|---|
| Engagement rate | 3.15% | 1.45% |
| Average likes | 382 | 339 |
| Average comments | 23 | 18 |
| Posts per week | 2.54 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
RUM is a Instagram brand on Instagram, with 12.8K followers.
RUM posts on Instagram as @wearerum.
RUM has 12,834 followers on Instagram (12.8K) as of Jul 13, 2026.
RUM's engagement rate is 3.15%, calculated from average likes and comments per post relative to followers.
Posts by RUM average 382 likes and 23 comments.
RUM posts about 3 times per week on average.
RUM is registered as a business account on Instagram.
A sponsored post from RUM is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
167
23
Avg Views
48,734
Posts / Week
2.54
Growth Score
63 / 100
Engagement
0.23%