Action 2 News, Your First Alert Station || www.wbay.com || 920-438-3264 ||
Followers
21.7K
Following
460
Total Posts
Engagement Rate
0.1%
Avg Likes
22
Avg Comments
WBAY-TV is a verified business account based in United States. The account has built 21.7K followers on Instagram. To date WBAY-TV has posted 4,580 times, currently around 47 posts a week. Posts average 22 likes and 0 comments, an engagement rate of 0.1%.
Wbaytv2 is a business account whose 4,580 posts have grown a following of 21.7K on Instagram.
An engagement rate of 0.1% puts Wbaytv2 in the bottom 7% for accounts with 10K–100K followers tracked by InstME.
The comment-to-like ratio works out to one comment per 51 likes, pointing to a healthy amount of conversation.
Posting frequency for Wbaytv2 sits at about 47 posts per week, more than one per day.
On audience quality, Wbaytv2 lands at 76/100, an estimated 20% of followers read as low-quality or inactive, a solid result.
Estimated sponsored-post value
$76–$140
Based on 21.7K followers and a 0.1% engagement rate, a single sponsored post by Wbaytv2 is worth an estimated $76–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Wbaytv2 | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.45% |
| Average likes | 22 | 339 |
| Average comments | 0 | 18 |
| Posts per week | 46.57 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Wbaytv2 | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.9% |
| Average likes | 22 | 193 |
| Average comments | 0 | 10 |
| Posts per week | 46.57 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
WBAY-TV is a verified Instagram brand based in United States on Instagram, with 21.7K followers.
WBAY-TV posts on Instagram as @wbaytv2.
WBAY-TV has 21,664 followers on Instagram (21.7K) as of Jul 16, 2026.
WBAY-TV's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by WBAY-TV average 22 likes and 0 comments.
WBAY-TV posts about 47 times per week on average.
InstME's audience-quality analysis estimates about 20% of WBAY-TV's followers are low-quality or inactive, giving an audience-quality score of 76/100.
WBAY-TV is registered as a business account on Instagram and is verified.
WBAY-TV's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. WBAY-TV carries the blue verified badge on Instagram.
4,580
0
Posts / Week
46.57
Growth Score
2 / 100
ER Rank
7th
64.9K
Engagement
10.85%
Gator Cases | Cableworks | Frameworks | Rackworks
@gatorcases
Followers
64.9K
Engagement
1.44%
A sponsored post from WBAY-TV is estimated at $76 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
