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Followers
716.2K
Following
4K
Total Posts
Engagement Rate
0.26%
Avg Likes
1,845
Avg Comments
On Instagram, Watch The Yard is a verified business account with an audience of 716.2K. To date Watch The Yard has posted 25,948 times, currently less than one post a week. Typical posts draw 1,845 likes and 38 comments, putting engagement at 0.26%.
Watchtheyard operates a business account on Instagram, pairing 716.2K followers with 25,948 posts.
Measured against other accounts with 100K–1M followers, Watchtheyard's 0.26% engagement rate lands in the bottom 22%.
The like-to-comment split is roughly 48 to one, indicating a healthy amount of conversation.
In recent weeks Watchtheyard has kept to less than one post per week.
Quality checks give Watchtheyard 88/100; around 10% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Watchtheyard keeps its following list short (3,980) relative to 716.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,500–$4,700
Based on 716.2K followers and a 0.26% engagement rate, a single sponsored post by Watchtheyard is worth an estimated $2,500–$4,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Watchtheyard | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 1.25% |
| Average likes | 1,845 | 2,985 |
| Average comments | 38 | 73 |
| Posts per week | 0.1 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Watch The Yard is a verified Instagram brand on Instagram, with 716.2K followers.
Watch The Yard posts on Instagram as @watchtheyard.
Watch The Yard has 716,210 followers on Instagram (716.2K) as of Jul 9, 2026.
Watch The Yard's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers.
Posts by Watch The Yard average 1,845 likes and 38 comments.
Watch The Yard posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Watch The Yard's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Watch The Yard is registered as a business account on Instagram and is verified.
Yes. Watch The Yard carries the blue verified badge on Instagram.
25,948
38
Posts / Week
0.1
Growth Score
5.2 / 100
ER Rank
22th
Engagement
1.49%
A sponsored post from Watch The Yard is estimated at $2,500 to $4,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
