In The Know shares untold stories. is mother.
Followers
347.6K
Following
759
Total Posts
Engagement Rate
0.83%
Avg Likes
2,851
Avg Comments
In The Know by Yahoo is a verified Media/news company brand, with 347.6K followers on Instagram. In The Know by Yahoo has shared 3,819 posts to date, currently less than one post a week. Posts average 2,851 likes and 35 comments, an engagement rate of 0.83%.
Watchintheknow shows up in the InstME index as a Media/news company account, 347.6K followers, 3,819 posts.
A typical post by Watchintheknow collects about 2,851 likes and 35 comments, roughly one interaction for every 120 followers.
Followers leave about one comment for every 83 likes, an audience that mostly engages through likes.
On average, Watchintheknow's video content earns 42.9K views.
Over recent weeks, Watchintheknow has published less than one post per week.
Watchintheknow follows only 759 accounts while being followed by 347.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,200–$2,300
Based on 347.6K followers and a 0.83% engagement rate, a single sponsored post by Watchintheknow is worth an estimated $1,200–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Watchintheknow | Cohort median |
|---|---|---|
| Engagement rate | 0.83% | 1.25% |
| Average likes | 2,851 | 2,985 |
| Average comments | 35 | 73 |
| Posts per week | 0.09 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
In The Know by Yahoo is a verified media/news company brand on Instagram, with 347.6K followers.
In The Know by Yahoo posts on Instagram as @watchintheknow.
In The Know by Yahoo has 347,601 followers on Instagram (347.6K) as of Jul 15, 2026.
In The Know by Yahoo's engagement rate is 0.83%, calculated from average likes and comments per post relative to followers.
Posts by In The Know by Yahoo average 2,851 likes and 35 comments.
In The Know by Yahoo posts less than once a week on average.
In The Know by Yahoo is registered as a business account on Instagram and is verified.
In The Know by Yahoo is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 3,819 posts.
Yes. In The Know by Yahoo carries the blue verified badge on Instagram.
3,819
35
Avg Views
42,869
Posts / Week
0.09
Growth Score
16.6 / 100
0.18%
A sponsored post from In The Know by Yahoo is estimated at $1,200 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
