Reaching 45.7K followers on Instagram, Vorwerk is a verified Home & DIY brand based in Germany. The account has published 456 posts, currently around 3 posts a week. Posts average 166 likes and 3 comments, an engagement rate of 0.37%.
Vorwerk_gruppe shows up in the InstME index as a Home & DIY account, 45.7K followers, 456 posts.
For Home & DIY accounts with 10K–100K followers, Vorwerk_gruppe's 0.37% engagement rate is below the median of 0.75%, a read from 1,345 accounts in the InstME index.
At one comment per 49 likes, the ratio points to a healthy amount of conversation.
On average Vorwerk_gruppe's video content earns 40.1K views, roughly 88% of the follower base per post.
Over recent weeks, Vorwerk_gruppe has published about 3 posts per week.
InstME's audience-quality checks score Vorwerk_gruppe at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Vorwerk_gruppe follows only 35 accounts while being followed by 45.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$160–$300
Based on 45.7K followers and a 0.37% engagement rate, a single sponsored post by Vorwerk_gruppe is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Vorwerk_gruppe | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 0.75% |
| Average likes | 166 | 200 |
| Average comments | 3 | 9 |
| Posts per week | 3.37 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Vorwerk_gruppe | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 1.59% |
| Average likes | 166 | 382 |
| Average comments | 3 | 17 |
| Posts per week | 3.37 | 0.74 |
Median values from 1,011 accounts in Germany with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Vorwerk is a verified home & diy brand based in Germany on Instagram, with 45.7K followers.
Vorwerk posts on Instagram as @vorwerk_gruppe.
Vorwerk has 45,686 followers on Instagram (45.7K) as of Jul 15, 2026.
Vorwerk's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Vorwerk average 166 likes and 3 comments.
Vorwerk posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of Vorwerk's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Vorwerk is registered as a business account on Instagram and is verified.
Total Posts
456
Avg Comments
3
Predominantly women · mostly 25–44
Typical for Home & DIY creators in Germany, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
1.05%
Vorwerk is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 456 posts.
Vorwerk's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Vorwerk carries the blue verified badge on Instagram.
A sponsored post from Vorwerk is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
