All things coconut 👇
Outreach This Creator For FreeFollowers
149.5K
Following
904
Total Posts
Engagement Rate
3.58%
Avg Likes
5,256
Avg Comments
On Instagram, Vita Coco is a verified business account with an audience of 149.5K. Vita Coco has shared 2,003 posts to date, currently around 2 posts a week. Typical posts draw 5,256 likes and 90 comments, putting engagement at 3.58%.
With 149.5K followers across 2,003 posts, Vitacoco is one of the business accounts tracked in the InstME index.
Vitacoco's posts draw around 5,256 likes and 90 comments each, close to one interaction for every 28 followers.
For roughly every 59 likes there is one comment, a healthy amount of conversation.
Vitacoco currently publishes about 2 posts per week.
Vitacoco keeps its following list short (904) relative to 149.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,900–$3,500
Based on 149.5K followers and a 3.58% engagement rate, a single sponsored post by Vitacoco is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Vitacoco | Cohort median |
|---|---|---|
| Engagement rate | 3.58% | 1.25% |
| Average likes | 5,256 | 2,985 |
| Average comments | 90 | 73 |
| Posts per week | 2.33 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Vita Coco is a verified Instagram brand on Instagram, with 149.5K followers.
Vita Coco posts on Instagram as @vitacoco.
Vita Coco has 149,505 followers on Instagram (149.5K) as of Jul 9, 2026.
Vita Coco's engagement rate is 3.58%, calculated from average likes and comments per post relative to followers.
Posts by Vita Coco average 5,256 likes and 90 comments.
Vita Coco posts about 2 times per week on average.
Vita Coco is registered as a business account on Instagram and is verified.
Yes. Vita Coco carries the blue verified badge on Instagram.
A sponsored post from Vita Coco is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,003
90
Posts / Week
2.33
Growth Score
71.6 / 100
Follower Ratio
165.4×
Engagement
0.04%
