On Instagram, Vita Coco is a verified business account with an audience of 149.5K. Vita Coco has shared 2,003 posts to date, currently around 2 posts a week. Typical posts draw 5,256 likes and 90 comments, putting engagement at 3.58%.
With 149.5K followers across 2,003 posts, Vitacoco is one of the business accounts tracked in the InstME index.
Measured against other accounts with 100K–1M followers, Vitacoco's 3.58% engagement rate lands in the top 24%.
For roughly every 59 likes there is one comment, a healthy amount of conversation.
Vitacoco currently publishes about 2 posts per week.
InstME estimates 0% of Vitacoco's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Vitacoco keeps its following list short (904) relative to 149.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,900–$3,500
Based on 149.5K followers and a 3.58% engagement rate, a single sponsored post by Vitacoco is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Vitacoco | Cohort median |
|---|---|---|
| Engagement rate | 3.58% | 1.25% |
| Average likes | 5,256 | 2,985 |
| Average comments | 90 | 73 |
| Posts per week | 2.33 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Vita Coco is a verified Instagram brand on Instagram, with 149.5K followers.
Vita Coco posts on Instagram as @vitacoco.
Vita Coco has 149,505 followers on Instagram (149.5K) as of Jul 9, 2026.
Vita Coco's engagement rate is 3.58%, calculated from average likes and comments per post relative to followers.
Posts by Vita Coco average 5,256 likes and 90 comments.
Vita Coco posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Vita Coco's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Vita Coco is registered as a business account on Instagram and is verified.
Total Posts
2,003
Avg Comments
90
Engagement
0.98%
Yes. Vita Coco carries the blue verified badge on Instagram.
A sponsored post from Vita Coco is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
