My new @nivea_uk campaign is now available to shop 💙 🎙️ ✈️ 🏡 ♥️ Agent: vicky@mokkingbird
Followers
5.4M
Following
7.5K
Total Posts
Engagement Rate
0.01%
Avg Likes
139
Avg Comments
Vicky Pattison is a verified Public figure brand based in United Kingdom, with 5.4M followers on Instagram. The account has published 12,115 posts, currently less than one post a week. Posts average 139 likes and 618 comments, an engagement rate of 0.01%.
Vickypattison operates a Public figure account on Instagram, pairing 5.4M followers with 12,115 posts.
A post from Vickypattison usually lands 139 likes and 618 comments, near one interaction for every 7,193 followers.
In recent weeks Vickypattison has kept to less than one post per week.
Vickypattison keeps its following list short (7,548) relative to 5.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$19,000–$35,000
Based on 5.4M followers and a 0.01% engagement rate, a single sponsored post by Vickypattison is worth an estimated $19,000–$35,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Public figure
| Metric | Vickypattison | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.02% |
| Average likes | 139 | 25,711 |
| Average comments | 618 | 376 |
| Posts per week | 0.13 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Vickypattison | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.6% |
| Average likes | 139 | 13,723 |
| Average comments | 618 | 237 |
| Posts per week | 0.13 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Vicky Pattison is a verified public figure brand based in United Kingdom on Instagram, with 5.4M followers.
Vicky Pattison posts on Instagram as @vickypattison.
Vicky Pattison has 5,447,513 followers on Instagram (5.4M) as of Jul 15, 2026.
Vicky Pattison's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by Vicky Pattison average 139 likes and 618 comments.
Vicky Pattison posts less than once a week on average.
Vicky Pattison is registered as a business account on Instagram and is verified.
Vicky Pattison is categorized as a public figure account in the InstME index, based on the profile's bio and Instagram category across 12,115 posts.
Vicky Pattison's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
12,115
618
Posts / Week
0.13
Growth Score
0.2 / 100
Follower Ratio
721.7×
Engagement
0.13%
Yes. Vicky Pattison carries the blue verified badge on Instagram.
A sponsored post from Vicky Pattison is estimated at $19,000 to $35,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
