Welcome to the world of Viaplay
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15.5K
Following
13
Total Posts
Engagement Rate
1.43%
Avg Likes
110
Avg Comments
On Instagram, Viaplay is a verified Entertainment website brand with an audience of 15.5K. The account has published 285 posts, currently less than one post a week. Typical posts draw 110 likes and 112 comments, putting engagement at 1.43%.
Viaplay's Instagram presence spans 285 posts and 15.5K followers, profiling it as an Entertainment website account.
Typical engagement for Viaplay runs to 110 likes and 112 comments a post, one interaction per 70 followers.
On average Viaplay's video content earns 7.9K views, roughly 51% of the follower base per post.
Viaplay's recent cadence works out to less than one post per week.
Viaplay follows only 13 accounts while being followed by 15.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$78–$140
Based on 15.5K followers and a 1.43% engagement rate, a single sponsored post by Viaplay is worth an estimated $78–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Entertainment website
| Metric | Viaplay | Cohort median |
|---|---|---|
| Engagement rate | 1.43% | 1.45% |
| Average likes | 110 | 339 |
| Average comments | 112 | 18 |
| Posts per week | 0.81 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Viaplay is a verified entertainment website brand on Instagram, with 15.5K followers.
Viaplay has 15,505 followers on Instagram (15.5K) as of Jul 16, 2026.
Viaplay's engagement rate is 1.43%, calculated from average likes and comments per post relative to followers.
Posts by Viaplay average 110 likes and 112 comments.
Viaplay posts less than once a week on average.
Viaplay is registered as a business account on Instagram and is verified.
Viaplay is categorized as an entertainment website account in the InstME index, based on the profile's bio and Instagram category across 285 posts.
Yes. Viaplay carries the blue verified badge on Instagram.
A sponsored post from Viaplay is estimated at $78 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
285
112
Avg Views
7,923
Posts / Week
0.81
Growth Score
28.6 / 100
Engagement
0.06%
