British brand specialising in the design and manufacture of lighting, furniture and textiles. Exceptional craftsmanship | Timeless design
Outreach This Creator For FreeVaughan Designs is a Home & DIY brand. The account has built 70.8K followers on Instagram. Vaughan Designs has shared 2,074 posts to date, currently less than one post a week. Typical posts draw 336 likes and 5 comments, putting engagement at 0.48%.
Counting 70.8K followers and 2,074 posts, Vaughandesigns sits in the InstME index as a Home & DIY account.
Compared with 1,345 other Home & DIY accounts with 10K–100K followers in the InstME index, Vaughandesigns's 0.48% engagement rate is below the median of 0.75%.
Followers weigh in with a comment about every 64 likes, an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
Vaughandesigns comes in at 82/100 for audience quality, with 15% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$250–$460
Based on 70.8K followers and a 0.48% engagement rate, a single sponsored post by Vaughandesigns is worth an estimated $250–$460. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Vaughandesigns | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 0.75% |
| Average likes | 336 | 200 |
| Average comments | 5 | 9 |
| Posts per week | 0.18 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Vaughan Designs is a home & diy brand on Instagram, with 70.8K followers.
Vaughan Designs posts on Instagram as @vaughandesigns.
Vaughan Designs has 70,764 followers on Instagram (70.8K) as of Sep 7, 2026.
Vaughan Designs's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Vaughan Designs average 336 likes and 5 comments.
Vaughan Designs posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of Vaughan Designs's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Total Posts
2,074
Avg Comments
5
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.14%
Vaughan Designs is registered as a business account on Instagram.
Vaughan Designs is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,074 posts.
A sponsored post from Vaughan Designs is estimated at $250 to $460. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
