We design and engineer best in class innovative performance apparel for multi-sport. Available 📍Philadelphia PA 🌎 Shipping
Followers
36.9K
Following
3.4K
Total Posts
Engagement Rate
0.08%
Avg Likes
27
Avg Comments
VARLO is a verified Tech brand on Instagram, tracked in the InstME index with 36.9K followers. The account has published 1,838 posts, currently around 12 posts a week. Posts average 27 likes and 3 comments, an engagement rate of 0.08%.
Counting 36.9K followers and 1,838 posts, Varlo.apparel sits in the InstME index as a Tech account.
Compared with 14,872 other Tech accounts with 10K–100K followers in the InstME index, Varlo.apparel's 0.08% engagement rate is in the bottom quarter (median: 1.31%).
Roughly one in 9 likes comes with a comment, an unusually discussion-heavy audience.
Posting frequency for Varlo.apparel sits at about 12 posts per week, more than one per day.
Estimated sponsored-post value
$130–$240
Based on 36.9K followers and a 0.08% engagement rate, a single sponsored post by Varlo.apparel is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Tech creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Tech
| Metric | Varlo.apparel | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.31% |
| Average likes | 27 | 321 |
| Average comments | 3 | 15 |
| Posts per week | 12.4 | 0.64 |
Median values from 14,872 Tech accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
VARLO is a verified tech brand on Instagram, with 36.9K followers.
VARLO posts on Instagram as @varlo.apparel.
VARLO has 36,867 followers on Instagram (36.9K) as of Apr 27, 2026.
VARLO's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.31%) for Tech accounts with 10K–100K followers in the InstME index.
Posts by VARLO average 27 likes and 3 comments.
VARLO posts about 12 times per week on average.
VARLO is registered as a business account on Instagram and is verified.
VARLO is categorized as a tech account in the InstME index, based on the profile's bio and Instagram category across 1,838 posts.
Yes. VARLO carries the blue verified badge on Instagram.
A sponsored post from VARLO is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,838
3
Posts / Week
12.4
Growth Score
1.6 / 100
Follower Ratio
10.9×
Engagement
4.6%
