Money for the moments that matter™ 💵 Personal loans 🚗 Auto refinance 🏠 Home* Upstart: NMLS #936133 *Upstart Home Lending: NMLS #2443873
Followers
40.6K
Following
65
Total Posts
Engagement Rate
0.08%
Avg Likes
27
Avg Comments
Upstart runs a verified Automotive brand account with 40.6K followers on Instagram. Content spans automotive and home & diy. To date Upstart has posted 344 times, currently around 4 posts a week. Posts average 27 likes and 5 comments, an engagement rate of 0.08%.
Counting 40.6K followers and 344 posts, Upstart sits in the InstME index as an Automotive account.
Benchmarked against 3,742 Automotive accounts with 10K–100K followers, Upstart posts a 0.08% engagement rate that is in the bottom quarter (median: 1.3%).
Roughly one in 6 likes comes with a comment, an unusually discussion-heavy audience.
Lately Upstart has been publishing about 4 posts per week.
With 40.6K followers but only 65 accounts followed back, Upstart shows the ratio of a well-established account.
Estimated sponsored-post value
$140–$260
Based on 40.6K followers and a 0.08% engagement rate, a single sponsored post by Upstart is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Home & DIY
| Metric | Upstart | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.3% |
| Average likes | 27 | 330 |
| Average comments | 5 | 12 |
| Posts per week | 3.64 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Upstart is a verified automotive brand on Instagram, with 40.6K followers.
Upstart has 40,583 followers on Instagram (40.6K) as of Jul 15, 2026.
Upstart's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.3%) for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Upstart average 27 likes and 5 comments.
Upstart posts about 4 times per week on average.
Upstart is registered as a business account on Instagram and is verified.
Upstart is categorized as an automotive and home & diy account in the InstME index, based on the profile's bio and Instagram category across 344 posts.
Yes. Upstart carries the blue verified badge on Instagram.
A sponsored post from Upstart is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
344
5
Posts / Week
3.64
Growth Score
1.6 / 100
Follower Ratio
624.4×
113.6K
Engagement
1.48%
