7&4 News, covering northern Michigan news, weather and sports. Tag us in your photos for a chance to be featured on our Instagram.
On Instagram, Upnorthlive is a verified News personality brand with an audience of 112.5K. Upnorthlive has shared 6,011 posts to date, currently around 83 posts a week. Posts average 240 likes and 23 comments, an engagement rate of 0.23%.
Upnorthlive operates a News personality account on Instagram, pairing 112.5K followers with 6,011 posts.
A typical post by Upnorthlive collects about 240 likes and 23 comments, roughly one interaction for every 427 followers.
The audience comments once per 10 likes on average, an unusually discussion-heavy audience.
In recent weeks Upnorthlive has kept to about 83 posts per week, more than one per day.
Upnorthlive keeps its following list short (249) relative to 112.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$390–$730
Based on 112.5K followers and a 0.23% engagement rate, a single sponsored post by Upnorthlive is worth an estimated $390–$730. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: News personality
| Metric | Upnorthlive | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.25% |
| Average likes | 240 | 2,985 |
| Average comments | 23 | 73 |
| Posts per week | 83.38 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Upnorthlive is a verified news personality brand on Instagram, with 112.5K followers.
Upnorthlive has 112,539 followers on Instagram (112.5K) as of Jul 12, 2026.
Upnorthlive's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers.
Posts by Upnorthlive average 240 likes and 23 comments.
Upnorthlive posts about 83 times per week on average.
Upnorthlive is registered as a business account on Instagram and is verified.
Upnorthlive is categorized as a news personality account in the InstME index, based on the profile's bio and Instagram category across 6,011 posts.
Yes. Upnorthlive carries the blue verified badge on Instagram.
A sponsored post from Upnorthlive is estimated at $390 to $730. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
6,011
Avg Comments
23
Engagement
4.5%
