We are the United Nations agency responsible for the promotion of responsible, sustainable & accessible tourism.
Followers
153.5K
Following
476
Total Posts
Engagement Rate
0.36%
Avg Likes
536
Avg Comments
UN Tourism is a verified Nonprofit organization brand. The account has built 153.5K followers on Instagram. UN Tourism has shared 3,048 posts to date, currently around 1 post a week. Posts average 536 likes and 19 comments, an engagement rate of 0.36%.
The Nonprofit organization account Unwto has posted 3,048 times on Instagram and drawn 153.5K followers.
On average, Unwto's posts earn 536 likes and 19 comments, about one interaction per 277 followers.
The comment-to-like ratio works out to one comment per 28 likes, pointing to a healthy amount of conversation.
Posting frequency for Unwto sits at about one post per week.
The account follows just 476 others against 153.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$540–$1,000
Based on 153.5K followers and a 0.36% engagement rate, a single sponsored post by Unwto is worth an estimated $540–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Nonprofit organization
| Metric | Unwto | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.25% |
| Average likes | 536 | 2,985 |
| Average comments | 19 | 73 |
| Posts per week | 1 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 28, 2026
UN Tourism is a verified nonprofit organization brand on Instagram, with 153.5K followers.
UN Tourism posts on Instagram as @unwto.
UN Tourism has 153,463 followers on Instagram (153.5K) as of Aug 28, 2026.
UN Tourism's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers.
Posts by UN Tourism average 536 likes and 19 comments.
UN Tourism posts about 1 time per week on average.
UN Tourism is registered as a business account on Instagram and is verified.
UN Tourism is categorized as a nonprofit organization account in the InstME index, based on the profile's bio and Instagram category across 3,048 posts.
Yes. UN Tourism carries the blue verified badge on Instagram.
3,048
19
Posts / Week
1
Growth Score
7.2 / 100
Last Post
2 days ago
Engagement
0.08%
A sponsored post from UN Tourism is estimated at $540 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
