We are the United Nations agency responsible for the promotion of responsible, sustainable & accessible tourism. #BringingTheWorldCloser
www.unwto.orgFollowers
153.1K
Following
475
Total Posts
Engagement Rate
0.26%
Avg Likes
394
Avg Comments
With 153.1K followers across 3,044 posts, Unwto is one of the business accounts tracked in the InstME index.
On average, Unwto's posts earn 394 likes and 11 comments, about one interaction per 379 followers.
The comment-to-like ratio works out to one comment per 37 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about one post per week.
The account follows just 475 others against 153.1K followers — a ratio typical of established creators and brands.
| Metric | Unwto | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 1.31% |
| Average likes | 394 | 3,232 |
| Average comments | 11 | 79 |
| Posts per week | 1.83 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 16, 2026
Unwto has 153,075 followers on Instagram (153.1K) as of Jul 16, 2026.
Unwto's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers.
Posts by Unwto average 394 likes and 11 comments.
Unwto posts about 2 times per week on average.
Unwto is registered as a business account on Instagram and is verified.
3,044
11
Avg Views
0
Posts / Week
1.83
Growth Score
5.2 / 100
457.6K
Engagement
1.13%
