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381.6K
Following
3.1K
Total Posts
Engagement Rate
0.01%
Avg Likes
38
Avg Comments
Unsplash is a Community brand, with 381.6K followers on Instagram. To date Unsplash has posted 9,751 times, currently around 7 posts a week. Engagement runs at 0.01%, or about 38 likes and 4 comments per post.
Unsplash's Instagram presence spans 9,751 posts and 381.6K followers, profiling it as a Community account.
A typical post by Unsplash collects about 38 likes and 4 comments, roughly one interaction for every 9,233 followers.
Followers leave about one comment for every 10 likes, an unusually discussion-heavy audience.
Unsplash keeps a posting cadence of about 7 posts per week, more than one per day.
Unsplash follows only 3,111 accounts while being followed by 381.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,300–$2,500
Based on 381.6K followers and a 0.01% engagement rate, a single sponsored post by Unsplash is worth an estimated $1,300–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Community
| Metric | Unsplash | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.25% |
| Average likes | 38 | 2,985 |
| Average comments | 4 | 73 |
| Posts per week | 7.07 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Unsplash is a community brand on Instagram, with 381.6K followers.
Unsplash has 381,617 followers on Instagram (381.6K) as of Jul 10, 2026.
Unsplash's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by Unsplash average 38 likes and 4 comments.
Unsplash posts about 7 times per week on average.
Unsplash is registered as a business account on Instagram.
Unsplash is categorized as a community account in the InstME index, based on the profile's bio and Instagram category across 9,751 posts.
A sponsored post from Unsplash is estimated at $1,300 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
9,751
4
Posts / Week
7.07
Growth Score
0.2 / 100
Follower Ratio
122.7×
Engagement
0.08%
