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Outreach This Creator For FreeUnnecessary runs an Ice Cream Shop brand account with 13.7K followers on Instagram. To date Unnecessary has posted 36 times, currently around 2 posts a week. Typical posts draw 1,814 likes and 39 comments, putting engagement at 13.5%.
Unnecessarynewyork is an Ice Cream Shop account on Instagram with 13.7K followers and 36 published posts.
Across recent posts, Unnecessarynewyork picks up 1,814 likes and 39 comments on average, one interaction per 7 followers.
Followers weigh in with a comment about every 46 likes, a healthy amount of conversation.
Recent posting activity averages about one post per week.
With 13.7K followers but only 1 accounts followed back, Unnecessarynewyork shows the ratio of a well-established account.
Estimated sponsored-post value
$190–$360
Based on 13.7K followers and a 13.5% engagement rate, a single sponsored post by Unnecessarynewyork is worth an estimated $190–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Ice Cream Shop
| Metric | Unnecessarynewyork | Cohort median |
|---|---|---|
| Engagement rate | 13.5% | 1.45% |
| Average likes | 1,814 | 339 |
| Average comments | 39 | 18 |
| Posts per week | 1.72 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 16, 2026
Unnecessary is a ice cream shop brand on Instagram, with 13.7K followers.
Unnecessary posts on Instagram as @unnecessarynewyork.
Unnecessary has 13,728 followers on Instagram (13.7K) as of Sep 16, 2026.
Unnecessary's engagement rate is 13.5%, calculated from average likes and comments per post relative to followers.
Posts by Unnecessary average 1,814 likes and 39 comments.
Unnecessary posts about 2 times per week on average.
Unnecessary is registered as a business account on Instagram.
Unnecessary is categorized as an ice cream shop account in the InstME index, based on the profile's bio and Instagram category across 36 posts.
A sponsored post from Unnecessary is estimated at $190 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
39
Engagement
1.47%
