Followers
194.5K
Following
859
Total Posts
Engagement Rate
0.1%
Avg Likes
175
Avg Comments
Universal Standard is a verified Clothing (Brand) brand, with 194.5K followers on Instagram. The account has published 2,595 posts, currently less than one post a week. Typical posts draw 175 likes and 13 comments, putting engagement at 0.1%.
Universalstandard shows up in the InstME index as a Clothing (Brand) account, 194.5K followers, 2,595 posts.
Typical engagement for Universalstandard runs to 175 likes and 13 comments a post, one interaction per 1,033 followers.
The like-to-comment split is roughly 14 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Universalstandard has published less than one post per week.
Universalstandard follows only 859 accounts while being followed by 194.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$680–$1,300
Based on 194.5K followers and a 0.1% engagement rate, a single sponsored post by Universalstandard is worth an estimated $680–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Universalstandard | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.25% |
| Average likes | 175 | 2,985 |
| Average comments | 13 | 73 |
| Posts per week | 0.07 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Universal Standard is a verified clothing (brand) brand on Instagram, with 194.5K followers.
Universal Standard posts on Instagram as @universalstandard.
Universal Standard has 194,494 followers on Instagram (194.5K) as of Jul 15, 2026.
Universal Standard's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Universal Standard average 175 likes and 13 comments.
Universal Standard posts less than once a week on average.
Universal Standard is registered as a business account on Instagram and is verified.
Universal Standard is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 2,595 posts.
Yes. Universal Standard carries the blue verified badge on Instagram.
2,595
13
Posts / Week
0.07
Growth Score
2 / 100
Follower Ratio
226.4×
Engagement
0.16%
A sponsored post from Universal Standard is estimated at $680 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
