Together, we’re creating a future where everyone, everywhere can thrive. #UnitedWay
Followers
67.7K
Following
441
Total Posts
Engagement Rate
0.07%
Avg Likes
46
Avg Comments
On Instagram, United Way is a verified Nonprofit organization brand based in United States with an audience of 67.7K. To date United Way has posted 2,546 times, currently less than one post a week. Posts average 46 likes and 1 comments, an engagement rate of 0.07%.
Unitedway shows up in the InstME index as a Nonprofit organization account, 67.7K followers, 2,546 posts.
A typical post by Unitedway collects about 46 likes and 1 comments, roughly one interaction for every 1,428 followers.
Followers leave about one comment for every 46 likes, a healthy amount of conversation.
Unitedway currently publishes less than one post per week.
Unitedway follows only 441 accounts while being followed by 67.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$240–$440
Based on 67.7K followers and a 0.07% engagement rate, a single sponsored post by Unitedway is worth an estimated $240–$440. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Nonprofit organization
| Metric | Unitedway | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.45% |
| Average likes | 46 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 0.45 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Unitedway | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.9% |
| Average likes | 46 | 193 |
| Average comments | 1 | 10 |
| Posts per week | 0.45 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Aug 8, 2026
United Way is a verified nonprofit organization brand based in United States on Instagram, with 67.7K followers.
United Way posts on Instagram as @unitedway.
United Way has 67,724 followers on Instagram (67.7K) as of Aug 8, 2026.
United Way's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by United Way average 46 likes and 1 comments.
United Way posts less than once a week on average.
United Way is registered as a business account on Instagram and is verified.
United Way is categorized as a nonprofit organization account in the InstME index, based on the profile's bio and Instagram category across 2,546 posts.
United Way's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,546
1
Posts / Week
0.45
Growth Score
1.4 / 100
Last Post
Today
Engagement
1.31%
Yes. United Way carries the blue verified badge on Instagram.
A sponsored post from United Way is estimated at $240 to $440. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
