Official Instagram of #UMass Athletics, The #Flagship🚩
Outreach This Creator For FreeReaching 21.9K followers on Instagram, Massachusetts Athletics is a business account based in United States. The account has published 3,210 posts, currently around 6 posts a week. Typical posts draw 591 likes and 6 comments, putting engagement at 2.73%.
Umassathletics shows up in the InstME index as a business account, 21.9K followers, 3,210 posts.
Umassathletics's engagement rate of 2.73% places it above the median within the 10K–100K followers cohort tracked by InstME.
For roughly every 106 likes there is one comment, an audience that mostly engages through likes.
Umassathletics currently publishes about 6 posts per week.
InstME's checks rate Umassathletics's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Umassathletics follows only 48 accounts while being followed by 21.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$210–$390
Based on 21.9K followers and a 2.73% engagement rate, a single sponsored post by Umassathletics is worth an estimated $210–$390. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Umassathletics | Cohort median |
|---|---|---|
| Engagement rate | 2.73% | 1.45% |
| Average likes | 591 | 339 |
| Average comments | 6 | 18 |
| Posts per week | 5.96 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Umassathletics | Cohort median |
|---|---|---|
| Engagement rate | 2.73% | 0.9% |
| Average likes | 591 | 193 |
| Average comments | 6 | 10 |
| Posts per week | 5.96 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Massachusetts Athletics is a Instagram brand based in United States on Instagram, with 21.9K followers.
Massachusetts Athletics posts on Instagram as @umassathletics.
Massachusetts Athletics has 21,853 followers on Instagram (21.9K) as of Jul 9, 2026.
Massachusetts Athletics's engagement rate is 2.73%, calculated from average likes and comments per post relative to followers.
Posts by Massachusetts Athletics average 591 likes and 6 comments.
Massachusetts Athletics posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 5% of Massachusetts Athletics's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Massachusetts Athletics is registered as a business account on Instagram.
Avg Comments
6
65.5K
Engagement
29.85%
Massachusetts Athletics's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Massachusetts Athletics is estimated at $210 to $390. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
