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284.3K
Following
2.5K
Total Posts
Engagement Rate
0.12%
Avg Likes
340
Avg Comments
Tractor Supply is a verified business account based in United States, with 284.3K followers on Instagram. The account has published 4,091 posts, currently around 6 posts a week. Typical posts draw 340 likes and 5 comments, putting engagement at 0.12%.
With 284.3K followers across 4,091 posts, Tractorsupply is one of the business accounts tracked in the InstME index.
Measured against other accounts with 100K–1M followers, Tractorsupply's 0.12% engagement rate lands in the bottom 13%.
Followers leave about one comment for every 76 likes, an audience that mostly engages through likes.
Tractorsupply keeps a posting cadence of about 6 posts per week.
Quality checks give Tractorsupply 88/100; around 10% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Tractorsupply keeps its following list short (2,489) relative to 284.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,000–$1,800
Based on 284.3K followers and a 0.12% engagement rate, a single sponsored post by Tractorsupply is worth an estimated $1,000–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Tractorsupply | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.25% |
| Average likes | 340 | 2,985 |
| Average comments | 5 | 73 |
| Posts per week | 5.76 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tractorsupply | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.86% |
| Average likes | 340 | 2,003 |
| Average comments | 5 | 56 |
| Posts per week | 5.76 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Tractor Supply is a verified Instagram brand based in United States on Instagram, with 284.3K followers.
Tractor Supply posts on Instagram as @tractorsupply.
Tractor Supply has 284,343 followers on Instagram (284.3K) as of Jul 10, 2026.
Tractor Supply's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers.
Posts by Tractor Supply average 340 likes and 5 comments.
Tractor Supply posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 10% of Tractor Supply's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Tractor Supply is registered as a business account on Instagram and is verified.
Tractor Supply's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,091
5
Posts / Week
5.76
Growth Score
2.4 / 100
ER Rank
13th
Engagement
5.37%
Yes. Tractor Supply carries the blue verified badge on Instagram.
A sponsored post from Tractor Supply is estimated at $1,000 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
