Toys”R”Us is opening all over the USA! Look for: 🧡 Stand alone stores 🧡 Holiday Shops 🧡 400+ shops in Macy’s Find a store near you at toysrus.com
Followers
583.9K
Following
469
Total Posts
Engagement Rate
1.05%
Avg Likes
6,002
Avg Comments
Toys”R”Us is a verified Retail company brand on Instagram based in United States, tracked in the InstME index with 583.9K followers. To date Toys”R”Us has posted 3,130 times, currently less than one post a week. Engagement runs at 1.05%, or about 6,002 likes and 112 comments per post.
As a Retail company account, Toysrus reaches 583.9K followers on Instagram across 3,130 published posts.
Toysrus's average post pulls 6,002 likes and 112 comments, roughly one interaction per 96 followers.
Roughly one in 54 likes comes with a comment, a healthy amount of conversation.
Toysrus maintains a rhythm of less than one post per week.
The account follows just 469 others against 583.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,100–$4,000
Based on 583.9K followers and a 1.05% engagement rate, a single sponsored post by Toysrus is worth an estimated $2,100–$4,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Retail company
| Metric | Toysrus | Cohort median |
|---|---|---|
| Engagement rate | 1.05% | 1.25% |
| Average likes | 6,002 | 2,985 |
| Average comments | 112 | 73 |
| Posts per week | 0.37 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Toysrus | Cohort median |
|---|---|---|
| Engagement rate | 1.05% | 0.86% |
| Average likes | 6,002 | 2,003 |
| Average comments | 112 | 56 |
| Posts per week | 0.37 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Toys”R”Us is a verified retail company brand based in United States on Instagram, with 583.9K followers.
Toys”R”Us posts on Instagram as @toysrus.
Toys”R”Us has 583,895 followers on Instagram (583.9K) as of Jul 10, 2026.
Toys”R”Us's engagement rate is 1.05%, calculated from average likes and comments per post relative to followers.
Posts by Toys”R”Us average 6,002 likes and 112 comments.
Toys”R”Us posts less than once a week on average.
Toys”R”Us is registered as a business account on Instagram and is verified.
Toys”R”Us is categorized as a retail company account in the InstME index, based on the profile's bio and Instagram category across 3,130 posts.
Toys”R”Us's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,130
112
Posts / Week
0.37
Growth Score
21 / 100
Follower Ratio
1245.0×
Engagement
0.01%
Yes. Toys”R”Us carries the blue verified badge on Instagram.
A sponsored post from Toys”R”Us is estimated at $2,100 to $4,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
