The Official #TOWIE Account 😍🤩 Bringing you all the glitz, glam and goss ✨💎🍸 Catch up on ITVX 👀
Followers
636K
Following
199
Total Posts
Engagement Rate
0.37%
Avg Likes
2,313
Avg Comments
The Only Way is Essex is a verified Instagram creator, with 636K followers on Instagram. The Only Way is Essex has shared 5,134 posts to date, currently around 4 posts a week. Posts average 2,313 likes and 69 comments, an engagement rate of 0.37%.
With 636K followers across 5,134 posts, Towie is one of the creator accounts tracked in the InstME index.
A post from Towie usually lands 2,313 likes and 69 comments, near one interaction for every 267 followers.
The like-to-comment split is roughly 33 to one, indicating a healthy amount of conversation.
Towie keeps a posting cadence of about 4 posts per week.
Towie keeps its following list short (199) relative to 636K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,200–$4,100
Based on 636K followers and a 0.37% engagement rate, a single sponsored post by Towie is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Towie | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 1.25% |
| Average likes | 2,313 | 2,985 |
| Average comments | 69 | 73 |
| Posts per week | 3.86 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Only Way is Essex is a verified Instagram creator on Instagram, with 636K followers.
The Only Way is Essex posts on Instagram as @towie.
The Only Way is Essex has 635,977 followers on Instagram (636K) as of Jul 15, 2026.
The Only Way is Essex's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers.
Posts by The Only Way is Essex average 2,313 likes and 69 comments.
The Only Way is Essex posts about 4 times per week on average.
The Only Way is Essex is registered as a creator account on Instagram and is verified.
Yes. The Only Way is Essex carries the blue verified badge on Instagram.
A sponsored post from The Only Way is Essex is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,134
69
Posts / Week
3.86
Growth Score
7.4 / 100
Follower Ratio
3195.9×
Engagement
0%
