Official tourism organization for Abbotsford, BC. Located on the unceded Stó:lō territory of the Semá:th and Mathxwí First Nations. #ExploreAbbotsford
Outreach This Creator For FreeTourism Abbotsford is a Comunidad brand. The account has built 25K followers on Instagram. To date Tourism Abbotsford has posted 2,905 times, currently around 1 post a week. Typical posts draw 57 likes and 4 comments, putting engagement at 0.24%.
The Comunidad account Tourismabbotsford has posted 2,905 times on Instagram and drawn 25K followers.
Tourismabbotsford lands in the bottom 11% on engagement, 0.24% against the 10K–100K followers cohort.
Followers weigh in with a comment about every 14 likes, an unusually discussion-heavy audience.
Tourismabbotsford's videos average 533.9 views per post.
Recent posting activity averages about one post per week.
Tourismabbotsford's audience-quality score is 70/100, with 25% of followers looking low-quality or inactive, a solid result.
Estimated sponsored-post value
$87–$160
Based on 25K followers and a 0.24% engagement rate, a single sponsored post by Tourismabbotsford is worth an estimated $87–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Comunidad
| Metric | Tourismabbotsford | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.45% |
| Average likes | 57 | 339 |
| Average comments | 4 | 18 |
| Posts per week | 1.27 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Tourism Abbotsford is a comunidad brand on Instagram, with 25K followers.
Tourism Abbotsford posts on Instagram as @tourismabbotsford.
Tourism Abbotsford has 24,982 followers on Instagram (25K) as of Apr 9, 2026.
Tourism Abbotsford's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers.
Posts by Tourism Abbotsford average 57 likes and 4 comments.
Tourism Abbotsford posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 25% of Tourism Abbotsford's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Total Posts
2,905
Avg Comments
4
Engagement
100%
Tourism Abbotsford is registered as a business account on Instagram.
Tourism Abbotsford is categorized as a comunidad account in the InstME index, based on the profile's bio and Instagram category across 2,905 posts.
A sponsored post from Tourism Abbotsford is estimated at $87 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
