A mostly real record label by @subinev 🎶 @ilithiosnyc @nihiloceros @fultonlights @old.man.of.the.woods
Followers
1.5K
Following
1K
Total Posts
Engagement Rate
2.78%
Avg Likes
36
Avg Comments
On Instagram, Totally Real Records is a Record label brand with an audience of 1.5K. To date Totally Real Records has posted 209 times, currently less than one post a week. Typical posts draw 36 likes and 6 comments, putting engagement at 2.78%.
On Instagram, Totallyrealrecs runs a Record label account that has published 209 posts and gathered 1.5K followers.
Totallyrealrecs's engagement rate of 2.78% places it below the median within the 1K–10K followers cohort tracked by InstME.
At one comment per 6 likes, the ratio points to an unusually discussion-heavy audience.
Totallyrealrecs currently publishes less than one post per week.
InstME estimates 5% of Totallyrealrecs's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Estimated sponsored-post value
$15–$27
Based on 1.5K followers and a 2.78% engagement rate, a single sponsored post by Totallyrealrecs is worth an estimated $15–$27. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Record label
| Metric | Totallyrealrecs | Cohort median |
|---|---|---|
| Engagement rate | 2.78% | 5.05% |
| Average likes | 36 | 127 |
| Average comments | 6 | 12 |
| Posts per week | 0.47 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Totally Real Records is a record label brand on Instagram, with 1.5K followers.
Totally Real Records posts on Instagram as @totallyrealrecs.
Totally Real Records has 1,513 followers on Instagram (1.5K) as of Jul 14, 2026.
Totally Real Records's engagement rate is 2.78%, calculated from average likes and comments per post relative to followers.
Posts by Totally Real Records average 36 likes and 6 comments.
Totally Real Records posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Totally Real Records's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Totally Real Records is registered as a business account on Instagram.
Totally Real Records is categorized as a record label account in the InstME index, based on the profile's bio and Instagram category across 209 posts.
209
6
Posts / Week
0.47
Growth Score
55.6 / 100
ER Rank
34th
Engagement
5.6%
A sponsored post from Totally Real Records is estimated at $15 to $27. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
