Furniture + Product design studio | Sydney Australia
Outreach This Creator For FreeTom Fereday is a Home & DIY creator based in Australia. The account has built 37.6K followers on Instagram. The account has published 622 posts, currently around 2 posts a week. Typical posts draw 323 likes and 6 comments, putting engagement at 0.87%.
Tom_fereday is a Home & DIY account on Instagram with 37.6K followers and 622 published posts.
Compared with 1,345 other Home & DIY accounts with 10K–100K followers in the InstME index, Tom_fereday's 0.87% engagement rate is above the median of 0.75%.
Comments arrive at about one per 52 likes, a sign of a healthy amount of conversation.
Lately Tom_fereday has been publishing about 2 posts per week.
Estimated sponsored-post value
$130–$240
Based on 37.6K followers and a 0.87% engagement rate, a single sponsored post by Tom_fereday is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Tom_fereday | Cohort median |
|---|---|---|
| Engagement rate | 0.87% | 0.75% |
| Average likes | 323 | 200 |
| Average comments | 6 | 9 |
| Posts per week | 2.18 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tom_fereday | Cohort median |
|---|---|---|
| Engagement rate | 0.87% | 0.51% |
| Average likes | 323 | 195 |
| Average comments | 6 | 8 |
| Posts per week | 2.18 | 1.61 |
Median values from 30 Home & DIY accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 11, 2026
Tom Fereday is a home & diy creator based in Australia on Instagram, with 37.6K followers.
Tom Fereday posts on Instagram as @tom_fereday.
Tom Fereday has 37,649 followers on Instagram (37.6K) as of Jul 11, 2026.
Tom Fereday's engagement rate is 0.87%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Tom Fereday average 323 likes and 6 comments.
Tom Fereday posts about 2 times per week on average.
Tom Fereday is registered as a creator account on Instagram.
Tom Fereday is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 622 posts.
Total Posts
622
Avg Comments
6
Engagement
0.01%
ISLA 🌞 Luxe Accessories for Picnics, Beach & Home
@islalabel_
Followers
82.9K
Engagement
0.05%
Tom Fereday's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Tom Fereday is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
