News and current events from around the globe. Since 1923.
Followers
12.8M
Following
282
Total Posts
Engagement Rate
0.06%
Avg Likes
7,765
Avg Comments
Time runs a verified Media/news company brand account based in United States with 12.8M followers on Instagram. The account has published 12,286 posts, currently around 7 posts a week. Typical posts draw 7,765 likes and 185 comments, putting engagement at 0.06%.
Counting 12.8M followers and 12,286 posts, Time sits in the InstME index as a Media/news company account.
Time's average post pulls 7,765 likes and 185 comments, roughly one interaction per 1,608 followers.
Roughly one in 42 likes comes with a comment, a healthy amount of conversation.
Time's output runs to about 7 posts per week.
With 12.8M followers but only 282 accounts followed back, Time shows the ratio of a well-established account.
Estimated sponsored-post value
$45,000–$83,000
Based on 12.8M followers and a 0.06% engagement rate, a single sponsored post by Time is worth an estimated $45,000–$83,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Time | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.02% |
| Average likes | 7,765 | 25,711 |
| Average comments | 185 | 376 |
| Posts per week | 6.84 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Time | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.81% |
| Average likes | 7,765 | 19,158 |
| Average comments | 185 | 344 |
| Posts per week | 6.84 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Time is a verified media/news company brand based in United States on Instagram, with 12.8M followers.
Time has 12,781,447 followers on Instagram (12.8M) as of Jul 15, 2026.
Time's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Time average 7,765 likes and 185 comments.
Time posts about 7 times per week on average.
Time is registered as a business account on Instagram and is verified.
Time is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 12,286 posts.
Time's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Time carries the blue verified badge on Instagram.
A sponsored post from Time is estimated at $45,000 to $83,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
12,286
185
Posts / Week
6.84
Growth Score
1.2 / 100
Follower Ratio
45324.3×
0.11%
