The official Instagram account of #ThisMorning! Tune in weekdays from 10am on ITV1, ITVX and STV. T&Cs are at itv.com/participation.
Followers
3M
Following
123
Total Posts
Engagement Rate
0.43%
Avg Likes
12,230
Avg Comments
Reaching 3M followers on Instagram, This Morning is a verified business account based in United Kingdom. This Morning has shared 11,671 posts to date, currently around 30 posts a week. Posts average 12,230 likes and 634 comments, an engagement rate of 0.43%.
Thismorning's Instagram presence spans 11,671 posts and 3M followers, profiling it as a business account.
Thismorning's posts draw around 12,230 likes and 634 comments each, close to one interaction for every 230 followers.
For roughly every 19 likes there is one comment, an unusually discussion-heavy audience.
Thismorning's recent cadence works out to about 30 posts per week, more than one per day.
Thismorning scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Thismorning follows only 123 accounts while being followed by 3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$10,000–$19,000
Based on 3M followers and a 0.43% engagement rate, a single sponsored post by Thismorning is worth an estimated $10,000–$19,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Thismorning | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 1.02% |
| Average likes | 12,230 | 25,711 |
| Average comments | 634 | 376 |
| Posts per week | 29.85 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thismorning | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.6% |
| Average likes | 12,230 | 13,723 |
| Average comments | 634 | 237 |
| Posts per week | 29.85 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
This Morning is a verified Instagram brand based in United Kingdom on Instagram, with 3M followers.
This Morning posts on Instagram as @thismorning.
This Morning has 2,963,064 followers on Instagram (3M) as of Jul 11, 2026.
This Morning's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers.
Posts by This Morning average 12,230 likes and 634 comments.
This Morning posts about 30 times per week on average.
InstME's audience-quality analysis estimates about 0% of This Morning's followers are low-quality or inactive, giving an audience-quality score of 100/100.
This Morning is registered as a business account on Instagram and is verified.
This Morning's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
11,671
634
Posts / Week
29.85
Growth Score
8.6 / 100
Audience Score
100 / 100
Engagement
1.81%
Yes. This Morning carries the blue verified badge on Instagram.
A sponsored post from This Morning is estimated at $10,000 to $19,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.