On Instagram, The Zoo Project is a verified Home & DIY brand with an audience of 38.8K. To date The Zoo Project has posted 2,962 times, currently less than one post a week. Typical posts draw 345 likes and 77 comments, putting engagement at 1.09%.
With 38.8K followers across 2,962 posts, Thezooproject is one of the Home & DIY accounts tracked in the InstME index.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Thezooproject's 1.09% engagement rate lands above the median of 0.75%.
Followers leave about one comment for every 4 likes, an unusually discussion-heavy audience.
Thezooproject keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$150–$270
Based on 38.8K followers and a 1.09% engagement rate, a single sponsored post by Thezooproject is worth an estimated $150–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Thezooproject | Cohort median |
|---|---|---|
| Engagement rate | 1.09% | 0.75% |
| Average likes | 345 | 200 |
| Average comments | 77 | 9 |
| Posts per week | 0.13 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
The Zoo Project is a verified home & diy brand on Instagram, with 38.8K followers.
The Zoo Project posts on Instagram as @thezooproject.
The Zoo Project has 38,787 followers on Instagram (38.8K) as of Jul 10, 2026.
The Zoo Project's engagement rate is 1.09%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by The Zoo Project average 345 likes and 77 comments.
The Zoo Project posts less than once a week on average.
The Zoo Project is registered as a business account on Instagram and is verified.
Total Posts
2,962
Avg Comments
77
Engagement
1.6%
The Zoo Project is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,962 posts.
Yes. The Zoo Project carries the blue verified badge on Instagram.
A sponsored post from The Zoo Project is estimated at $150 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
