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Followers
38.8K
Following
7.5K
Total Posts
Engagement Rate
1.09%
Avg Likes
345
Avg Comments
On Instagram, The Zoo Project is a verified Home & DIY brand with an audience of 38.8K. To date The Zoo Project has posted 2,962 times, currently less than one post a week. Typical posts draw 345 likes and 77 comments, putting engagement at 1.09%.
With 38.8K followers across 2,962 posts, Thezooproject is one of the Home & DIY accounts tracked in the InstME index.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Thezooproject's 1.09% engagement rate lands above the median of 0.75%.
Followers leave about one comment for every 4 likes, an unusually discussion-heavy audience.
Thezooproject keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$150–$270
Based on 38.8K followers and a 1.09% engagement rate, a single sponsored post by Thezooproject is worth an estimated $150–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Thezooproject | Cohort median |
|---|---|---|
| Engagement rate | 1.09% | 0.75% |
| Average likes | 345 | 200 |
| Average comments | 77 | 9 |
| Posts per week | 0.13 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
The Zoo Project is a verified home & diy brand on Instagram, with 38.8K followers.
The Zoo Project posts on Instagram as @thezooproject.
The Zoo Project has 38,787 followers on Instagram (38.8K) as of Jul 10, 2026.
The Zoo Project's engagement rate is 1.09%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by The Zoo Project average 345 likes and 77 comments.
The Zoo Project posts less than once a week on average.
The Zoo Project is registered as a business account on Instagram and is verified.
The Zoo Project is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,962 posts.
Yes. The Zoo Project carries the blue verified badge on Instagram.
2,962
77
Posts / Week
0.13
Growth Score
21.8 / 100
Follower Ratio
5.2×
Engagement
0%
A sponsored post from The Zoo Project is estimated at $150 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
