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On Instagram, The Weekend on MS NOW is a verified business account with an audience of 50.5K. The account has published 1,005 posts, currently around 14 posts a week. Engagement runs at 2.48%, or about 1,165 likes and 89 comments per post.
Theweekendmsnow operates a business account on Instagram, pairing 50.5K followers with 1,005 posts.
Theweekendmsnow earns a 2.48% engagement rate, above the median across accounts with 10K–100K followers in the InstME index.
At one comment per 13 likes, the ratio points to an unusually discussion-heavy audience.
Theweekendmsnow's recent cadence works out to about 14 posts per week, more than one per day.
Theweekendmsnow scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Theweekendmsnow keeps its following list short (127) relative to 50.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$440–$810
Based on 50.5K followers and a 2.48% engagement rate, a single sponsored post by Theweekendmsnow is worth an estimated $440–$810. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Theweekendmsnow | Cohort median |
|---|---|---|
| Engagement rate | 2.48% | 1.45% |
| Average likes | 1,165 | 339 |
| Average comments | 89 | 18 |
| Posts per week | 14.24 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
The Weekend on MS NOW is a verified Instagram brand on Instagram, with 50.5K followers.
The Weekend on MS NOW posts on Instagram as @theweekendmsnow.
The Weekend on MS NOW has 50,500 followers on Instagram (50.5K) as of Apr 23, 2026.
The Weekend on MS NOW's engagement rate is 2.48%, calculated from average likes and comments per post relative to followers.
Posts by The Weekend on MS NOW average 1,165 likes and 89 comments.
The Weekend on MS NOW posts about 14 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Weekend on MS NOW's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Weekend on MS NOW is registered as a business account on Instagram and is verified.
Yes. The Weekend on MS NOW carries the blue verified badge on Instagram.
Avg Comments
89
151.2K
Engagement
1.94%
A sponsored post from The Weekend on MS NOW is estimated at $440 to $810. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.