The 79th Annual #TonyAwards hosted by P!NK available on Paramount+! ✨ Follow Here for More Content.
Followers
574.5K
Following
858
Total Posts
Engagement Rate
0.69%
Avg Likes
3,935
Avg Comments
The Tony Awards runs a verified business account account with 574.5K followers on Instagram. The Tony Awards has shared 4,245 posts to date, currently around 2 posts a week. Typical posts draw 3,935 likes and 29 comments, putting engagement at 0.69%.
Thetonyawards has built an audience of 574.5K followers on Instagram over 4,245 posts as a business account.
Thetonyawards averages 3,935 likes and 29 comments per post, roughly one interaction for every 145 of its followers.
One comment lands for every 136 likes, which reads as an audience that mostly engages through likes.
Thetonyawards's output runs to about 2 posts per week.
The account follows just 858 others against 574.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,000–$3,700
Based on 574.5K followers and a 0.69% engagement rate, a single sponsored post by Thetonyawards is worth an estimated $2,000–$3,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Thetonyawards | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 1.25% |
| Average likes | 3,935 | 2,985 |
| Average comments | 29 | 73 |
| Posts per week | 2.35 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
The Tony Awards is a verified Instagram brand on Instagram, with 574.5K followers.
The Tony Awards posts on Instagram as @thetonyawards.
The Tony Awards has 574,500 followers on Instagram (574.5K) as of Jul 15, 2026.
The Tony Awards's engagement rate is 0.69%, calculated from average likes and comments per post relative to followers.
Posts by The Tony Awards average 3,935 likes and 29 comments.
The Tony Awards posts about 2 times per week on average.
The Tony Awards is registered as a business account on Instagram and is verified.
Yes. The Tony Awards carries the blue verified badge on Instagram.
A sponsored post from The Tony Awards is estimated at $2,000 to $3,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,245
29
Posts / Week
2.35
Growth Score
13.8 / 100
Follower Ratio
669.6×
Engagement
0.48%
