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Followers
477K
Following
193
Total Posts
Engagement Rate
0.11%
Avg Likes
496
Avg Comments
Thetodayshow runs a verified business account account with 477K followers on Instagram. To date Thetodayshow has posted 16,505 times, currently around 84 posts a week. Engagement runs at 0.11%, or about 496 likes and 42 comments per post.
Counting 477K followers and 16,505 posts, Thetodayshow sits in the InstME index as a business account.
A 0.11% engagement rate leaves Thetodayshow in the bottom 12% compared with accounts with 100K–1M followers.
Comments arrive at about one per 12 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Thetodayshow sits at about 84 posts per week, more than one per day.
On audience quality, Thetodayshow lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 477K followers but only 193 accounts followed back, Thetodayshow shows the ratio of a well-established account.
Estimated sponsored-post value
$1,700–$3,100
Based on 477K followers and a 0.11% engagement rate, a single sponsored post by Thetodayshow is worth an estimated $1,700–$3,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Thetodayshow | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.25% |
| Average likes | 496 | 2,985 |
| Average comments | 42 | 73 |
| Posts per week | 84 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Thetodayshow is a verified Instagram brand on Instagram, with 477K followers.
Thetodayshow has 476,965 followers on Instagram (477K) as of Apr 28, 2026.
Thetodayshow's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers.
Posts by Thetodayshow average 496 likes and 42 comments.
Thetodayshow posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 10% of Thetodayshow's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Thetodayshow is registered as a business account on Instagram and is verified.
Yes. Thetodayshow carries the blue verified badge on Instagram.
A sponsored post from Thetodayshow is estimated at $1,700 to $3,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
16,505
42
Posts / Week
84
Growth Score
2.2 / 100
ER Rank
12th
Engagement
0.04%
