We help you make your best home.🏡 Share your home with #TheSpruce Link in bio👇
On Instagram, The Spruce is a verified Home & DIY brand with an audience of 589.4K. To date The Spruce has posted 5,054 times, currently less than one post a week. Engagement runs at 1.23%, or about 7,194 likes and 78 comments per post.
Tracked in the InstME index, Thespruceofficial is a Home & DIY account with 589.4K followers and a back catalogue of 5,054 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Thespruceofficial's 1.23% engagement rate lands above the median of 0.63%.
Followers leave about one comment for every 92 likes, an audience that mostly engages through likes.
Thespruceofficial currently publishes less than one post per week.
Thespruceofficial keeps its following list short (2,978) relative to 589.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,500–$4,700
Based on 589.4K followers and a 1.23% engagement rate, a single sponsored post by Thespruceofficial is worth an estimated $2,500–$4,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Thespruceofficial | Cohort median |
|---|---|---|
| Engagement rate | 1.23% | 0.63% |
| Average likes | 7,194 | 1,415 |
| Average comments | 78 | 30 |
| Posts per week | 0.3 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 5, 2026
The Spruce is a verified home & diy brand on Instagram, with 589.4K followers.
The Spruce posts on Instagram as @thespruceofficial.
The Spruce has 589,397 followers on Instagram (589.4K) as of Sep 5, 2026.
The Spruce's engagement rate is 1.23%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by The Spruce average 7,194 likes and 78 comments.
The Spruce posts less than once a week on average.
The Spruce is registered as a business account on Instagram and is verified.
The Spruce is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,054 posts.
Yes. The Spruce carries the blue verified badge on Instagram.
Total Posts
5,054
Avg Comments
78
Engagement
3.82%
A sponsored post from The Spruce is estimated at $2,500 to $4,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
