The Shard is home to London’s only Shangri-La hotel, seven world-class restaurants and bars, high-tech offices and a top floor viewing gallery.
Outreach This Creator For FreeThe Shard is a Tech brand. The account has built 115.8K followers on Instagram. Its posts sit across tech and home & diy. The account has published 1,637 posts, currently around 6 posts a week. Typical posts draw 200 likes and 7 comments, putting engagement at 0.18%.
As a Tech account, Theshardlondon reaches 115.8K followers on Instagram across 1,637 published posts.
Among 4,844 Tech accounts with 100K–1M followers in the InstME index, Theshardlondon's 0.18% engagement rate comes in in the bottom quarter (median: 1.19%).
Comments arrive at about one per 31 likes, a sign of a healthy amount of conversation.
Posting frequency for Theshardlondon sits at about 6 posts per week.
The account follows just 380 others against 115.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$410–$750
Based on 115.8K followers and a 0.18% engagement rate, a single sponsored post by Theshardlondon is worth an estimated $410–$750. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Tech creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Tech
Secondary: Home & DIY
| Metric | Theshardlondon | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 1.19% |
| Average likes | 200 | 2,850 |
| Average comments | 7 | 64 |
| Posts per week | 5.72 | 0.82 |
Median values from 4,844 Tech accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
The Shard is a tech brand on Instagram, with 115.8K followers.
The Shard posts on Instagram as @theshardlondon.
The Shard has 115,832 followers on Instagram (115.8K) as of Aug 30, 2026.
The Shard's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.19%) for Tech accounts with 100K–1M followers in the InstME index.
Posts by The Shard average 200 likes and 7 comments.
The Shard posts about 6 times per week on average.
The Shard is registered as a business account on Instagram.
The Shard is categorized as a tech and home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,637 posts.
A sponsored post from The Shard is estimated at $410 to $750. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
7
Engagement
1.32%
