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On Instagram, The Shade NYC is a verified business account with an audience of 4.2K. The Shade NYC has shared 108 posts to date, currently around 4 posts a week. Typical posts draw 692 likes and 17 comments, putting engagement at 16.83%.
With 4.2K followers across 108 posts, Theshadenyc is one of the business accounts tracked in the InstME index.
Posts by Theshadenyc tend to gather 692 likes and 17 comments, about one interaction per 6 followers.
Followers leave about one comment for every 41 likes, a healthy amount of conversation.
Theshadenyc keeps a posting cadence of about 4 posts per week.
Theshadenyc keeps its following list short (3) relative to 4.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$59–$110
Based on 4.2K followers and a 16.83% engagement rate, a single sponsored post by Theshadenyc is worth an estimated $59–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Theshadenyc | Cohort median |
|---|---|---|
| Engagement rate | 16.83% | 5.05% |
| Average likes | 692 | 127 |
| Average comments | 17 | 12 |
| Posts per week | 3.83 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 29, 2026
The Shade NYC is a verified Instagram brand on Instagram, with 4.2K followers.
The Shade NYC posts on Instagram as @theshadenyc.
The Shade NYC has 4,215 followers on Instagram (4.2K) as of Aug 29, 2026.
The Shade NYC's engagement rate is 16.83%, calculated from average likes and comments per post relative to followers.
Posts by The Shade NYC average 692 likes and 17 comments.
The Shade NYC posts about 4 times per week on average.
The Shade NYC is registered as a business account on Instagram and is verified.
Yes. The Shade NYC carries the blue verified badge on Instagram.
A sponsored post from The Shade NYC is estimated at $59 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
108
Avg Comments
17
Engagement
2.61%
