Miami born 🌴 Built on community. 24hr brioche. Real ingredients. Donuts. Coffee. Vibes.
Followers
374.6K
Following
285
Total Posts
Engagement Rate
0.5%
Avg Likes
1,817
Avg Comments
The Salty Donut is a verified Donut Shop brand, with 374.6K followers on Instagram. The Salty Donut has shared 3,380 posts to date, currently around 3 posts a week. Posts average 1,817 likes and 58 comments, an engagement rate of 0.5%.
Tracked in the InstME index, Thesaltydonut is a Donut Shop account with 374.6K followers and a back catalogue of 3,380 posts.
A post from Thesaltydonut usually lands 1,817 likes and 58 comments, near one interaction for every 200 followers.
For roughly every 31 likes there is one comment, a healthy amount of conversation.
Thesaltydonut's recent cadence works out to about 3 posts per week.
Thesaltydonut keeps its following list short (285) relative to 374.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,300–$2,400
Based on 374.6K followers and a 0.5% engagement rate, a single sponsored post by Thesaltydonut is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Donut Shop
| Metric | Thesaltydonut | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 1.25% |
| Average likes | 1,817 | 2,985 |
| Average comments | 58 | 73 |
| Posts per week | 2.65 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
The Salty Donut is a verified donut shop brand on Instagram, with 374.6K followers.
The Salty Donut posts on Instagram as @thesaltydonut.
The Salty Donut has 374,617 followers on Instagram (374.6K) as of Jul 11, 2026.
The Salty Donut's engagement rate is 0.5%, calculated from average likes and comments per post relative to followers.
Posts by The Salty Donut average 1,817 likes and 58 comments.
The Salty Donut posts about 3 times per week on average.
The Salty Donut is registered as a business account on Instagram and is verified.
The Salty Donut is categorized as a donut shop account in the InstME index, based on the profile's bio and Instagram category across 3,380 posts.
Yes. The Salty Donut carries the blue verified badge on Instagram.
3,380
58
Posts / Week
2.65
Growth Score
10 / 100
Follower Ratio
1314.4×
Engagement
0.84%
A sponsored post from The Salty Donut is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
