@therunnersplate
Explore Coaching Creators🏃🏼♀️➡️ Running tips + the best gear ✨ Chasing PRs after kids and into my 40s 📍 Minnesota 👇🏻 Coaching + training plans + blog posts
Outreach This Creator For FreeFollowers
84.4K
Following
991
Total Posts
Engagement Rate
0.96%
Avg Likes
773
Avg Comments
Michelle Baxter | marathon runner + coach is a Fitness brand based in United States, with 84.4K followers on Instagram. The account posts mainly around fitness and tech topics. To date Michelle Baxter | marathon runner + coach has posted 2,341 times, currently less than one post a week. Typical posts draw 773 likes and 34 comments, putting engagement at 0.96%.
With 84.4K followers across 2,341 posts, Therunnersplate is one of the Fitness accounts tracked in the InstME index.
Therunnersplate records a 0.96% engagement rate, below the median of 2.04% for the 6,024 Fitness accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 23 likes, a healthy amount of conversation.
In recent weeks Therunnersplate has kept to less than one post per week.
Estimated sponsored-post value
$300–$550
Based on 84.4K followers and a 0.96% engagement rate, a single sponsored post by Therunnersplate is worth an estimated $300–$550. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Tech
| Metric | Therunnersplate | Cohort median |
|---|---|---|
| Engagement rate | 0.96% | 2.04% |
| Average likes | 773 | 523 |
| Average comments | 34 | 23 |
| Posts per week | 0.17 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Therunnersplate | Cohort median |
|---|---|---|
| Engagement rate | 0.96% | 1.4% |
| Average likes | 773 | 300 |
| Average comments | 34 | 16 |
| Posts per week | 0.17 | 0.26 |
Median values from 833 Fitness accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
Michelle Baxter | marathon runner + coach is a fitness brand based in United States on Instagram, with 84.4K followers.
Michelle Baxter | marathon runner + coach posts on Instagram as @therunnersplate.
Michelle Baxter | marathon runner + coach has 84,391 followers on Instagram (84.4K) as of Jul 15, 2026.
Michelle Baxter | marathon runner + coach's engagement rate is 0.96%, calculated from average likes and comments per post relative to followers. That is below the median of 2.04% for Fitness accounts with 10K–100K followers in the InstME index.
Posts by Michelle Baxter | marathon runner + coach average 773 likes and 34 comments.
Michelle Baxter | marathon runner + coach posts less than once a week on average.
Michelle Baxter | marathon runner + coach is registered as a business account on Instagram.
2,341
34
Posts / Week
0.17
Growth Score
19.2 / 100
Follower Ratio
85.2×
Engagement
0.53%
Michelle Baxter | marathon runner + coach is categorized as a fitness and tech account in the InstME index, based on the profile's bio and Instagram category across 2,341 posts.
Michelle Baxter | marathon runner + coach's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Michelle Baxter | marathon runner + coach is estimated at $300 to $550. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
