🗞 Real Estate News ✍️ Bringing transparency to one of the world's most important and least understood industries
Followers
452.1K
Following
2.7K
Total Posts
Engagement Rate
0.02%
Avg Likes
103
Avg Comments
The Real Deal is a verified News & media website brand based in United States. The account has built 452.1K followers on Instagram. The Real Deal has shared 18,379 posts to date, currently around 2 posts a week. Typical posts draw 103 likes and 5 comments, putting engagement at 0.02%.
Therealdeal is a News & media website account whose 18,379 posts have grown a following of 452.1K on Instagram.
At 0.02%, Therealdeal's engagement rate is in the bottom 2% relative to accounts with 100K–1M followers.
Comments arrive at about one per 19 likes, a sign of an unusually discussion-heavy audience.
Video content from Therealdeal draws about 519.9 views.
Therealdeal maintains a rhythm of about one post per week.
Audience-quality analysis puts Therealdeal at 64/100; roughly 30% of followers look low-quality or inactive, a solid result.
With 452.1K followers but only 2,657 accounts followed back, Therealdeal shows the ratio of a well-established account.
Estimated sponsored-post value
$1,600–$2,900
Based on 452.1K followers and a 0.02% engagement rate, a single sponsored post by Therealdeal is worth an estimated $1,600–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News & media website
| Metric | Therealdeal | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.25% |
| Average likes | 103 | 2,985 |
| Average comments | 5 | 73 |
| Posts per week | 1.75 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Therealdeal | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.86% |
| Average likes | 103 | 2,003 |
| Average comments | 5 | 56 |
| Posts per week | 1.75 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Mar 25, 2026
The Real Deal is a verified news & media website brand based in United States on Instagram, with 452.1K followers.
The Real Deal posts on Instagram as @therealdeal.
The Real Deal has 452,070 followers on Instagram (452.1K) as of Mar 25, 2026.
The Real Deal's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by The Real Deal average 103 likes and 5 comments.
The Real Deal posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 30% of The Real Deal's followers are low-quality or inactive, giving an audience-quality score of 64/100.
The Real Deal is registered as a business account on Instagram and is verified.
The Real Deal is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 18,379 posts.
18,379
5
Avg Views
520
Posts / Week
1.75
Growth Score
0.4 / 100
2.5M
Engagement
1.12%
The Real Deal's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Real Deal carries the blue verified badge on Instagram.
A sponsored post from The Real Deal is estimated at $1,600 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
