On Instagram, The Project is a verified News brand with an audience of 421.3K. The Project has shared 22,797 posts to date, currently around 84 posts a week. Engagement runs at 0.06%, or about 225 likes and 20 comments per post.
Theprojecttv shows up in the InstME index as a News account, 421.3K followers, 22,797 posts.
Theprojecttv's 0.06% engagement rate ranks in the bottom 9% among accounts with 100K–1M followers in the InstME index.
The like-to-comment split is roughly 11 to one, indicating an unusually discussion-heavy audience.
Theprojecttv's recent cadence works out to about 84 posts per week, more than one per day.
InstME's checks rate Theprojecttv's audience 76/100, flagging roughly 20% as low-quality or inactive, a solid result.
Theprojecttv follows only 596 accounts while being followed by 421.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,500–$2,700
Based on 421.3K followers and a 0.06% engagement rate, a single sponsored post by Theprojecttv is worth an estimated $1,500–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News
| Metric | Theprojecttv | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.25% |
| Average likes | 225 | 2,985 |
| Average comments | 20 | 73 |
| Posts per week | 84 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
The Project is a verified news brand on Instagram, with 421.3K followers.
The Project posts on Instagram as @theprojecttv.
The Project has 421,340 followers on Instagram (421.3K) as of Apr 23, 2026.
The Project's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by The Project average 225 likes and 20 comments.
The Project posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 20% of The Project's followers are low-quality or inactive, giving an audience-quality score of 76/100.
The Project is registered as a business account on Instagram and is verified.
Total Posts
22,797
Avg Comments
20
Engagement
0.78%
The Project is categorized as a news account in the InstME index, based on the profile's bio and Instagram category across 22,797 posts.
Yes. The Project carries the blue verified badge on Instagram.
A sponsored post from The Project is estimated at $1,500 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
