Welcome to New York City’s most legendary hotel, located at the corner of Fifth Avenue and Central Park.
Followers
319K
Following
654
Total Posts
Engagement Rate
1.24%
Avg Likes
3,908
Avg Comments
The Plaza Hotel is a verified Hotel brand on Instagram based in United States, tracked in the InstME index with 319K followers. To date The Plaza Hotel has posted 2,388 times, currently around 2 posts a week. Posts average 3,908 likes and 64 comments, an engagement rate of 1.24%.
The Hotel account Theplazahotel has posted 2,388 times on Instagram and drawn 319K followers.
Theplazahotel posts about average for its size: a 1.24% engagement rate against accounts with 100K–1M followers in the InstME index.
Comments arrive at about one per 62 likes, a sign of an audience that mostly engages through likes.
Recent posting activity averages about 2 posts per week.
Theplazahotel comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 654 others against 319K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,400–$2,600
Based on 319K followers and a 1.24% engagement rate, a single sponsored post by Theplazahotel is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Hotel
| Metric | Theplazahotel | Cohort median |
|---|---|---|
| Engagement rate | 1.24% | 1.25% |
| Average likes | 3,908 | 2,985 |
| Average comments | 64 | 73 |
| Posts per week | 2.09 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theplazahotel | Cohort median |
|---|---|---|
| Engagement rate | 1.24% | 0.86% |
| Average likes | 3,908 | 2,003 |
| Average comments | 64 | 56 |
| Posts per week | 2.09 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Plaza Hotel is a verified hotel brand based in United States on Instagram, with 319K followers.
The Plaza Hotel posts on Instagram as @theplazahotel.
The Plaza Hotel has 319,015 followers on Instagram (319K) as of Jul 15, 2026.
The Plaza Hotel's engagement rate is 1.24%, calculated from average likes and comments per post relative to followers.
Posts by The Plaza Hotel average 3,908 likes and 64 comments.
The Plaza Hotel posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Plaza Hotel's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Plaza Hotel is registered as a business account on Instagram and is verified.
The Plaza Hotel is categorized as a hotel account in the InstME index, based on the profile's bio and Instagram category across 2,388 posts.
2,388
64
Posts / Week
2.09
Growth Score
24.8 / 100
ER Rank
Top 47%
Engagement
0.09%
The Plaza Hotel's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Plaza Hotel carries the blue verified badge on Instagram.
A sponsored post from The Plaza Hotel is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
