One of the continent’s most cherished hotels and a South African hospitality institution, a stay at The Oyster Box is a memorable occasion year-round
On Instagram, The Oyster Box Hotel is a verified Hotel brand based in South Africa with an audience of 75.2K. The Oyster Box Hotel has shared 2,217 posts to date, currently around 5 posts a week. Typical posts draw 293 likes and 11 comments, putting engagement at 0.4%.
Tracked in the InstME index, Theoysterbox is a Hotel account with 75.2K followers and a back catalogue of 2,217 posts.
A typical post by Theoysterbox collects about 293 likes and 11 comments, roughly one interaction for every 248 followers.
Followers leave about one comment for every 27 likes, a healthy amount of conversation.
In recent weeks Theoysterbox has kept to about 5 posts per week.
Estimated sponsored-post value
$260–$490
Based on 75.2K followers and a 0.4% engagement rate, a single sponsored post by Theoysterbox is worth an estimated $260–$490. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Hotel
| Metric | Theoysterbox | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 1.45% |
| Average likes | 293 | 339 |
| Average comments | 11 | 18 |
| Posts per week | 5.27 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theoysterbox | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.92% |
| Average likes | 293 | 241 |
| Average comments | 11 | 13 |
| Posts per week | 5.27 | 0.61 |
Median values from 449 accounts in South Africa with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
The Oyster Box Hotel is a verified hotel brand based in South Africa on Instagram, with 75.2K followers.
The Oyster Box Hotel posts on Instagram as @theoysterbox.
The Oyster Box Hotel has 75,180 followers on Instagram (75.2K) as of Jul 11, 2026.
The Oyster Box Hotel's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers.
Posts by The Oyster Box Hotel average 293 likes and 11 comments.
The Oyster Box Hotel posts about 5 times per week on average.
The Oyster Box Hotel is registered as a business account on Instagram and is verified.
The Oyster Box Hotel is categorized as a hotel account in the InstME index, based on the profile's bio and Instagram category across 2,217 posts.
The Oyster Box Hotel's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,217
Avg Comments
11
Engagement
100%
Yes. The Oyster Box Hotel carries the blue verified badge on Instagram.
A sponsored post from The Oyster Box Hotel is estimated at $260 to $490. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
