Block9’s NYC Downlow is a queer nightlife institution appearing for just 5 days a year at @glastofest. No Moustache, No Entry. #nycdownlow
Outreach This Creator For FreeThe NYC Downlow runs a Performance & Event Venue brand account based in United Kingdom with 16.1K followers on Instagram. The account has published 263 posts, currently less than one post a week. Posts average 512 likes and 25 comments, an engagement rate of 3.33%.
As a Performance & Event Venue account, Thenycdownlow reaches 16.1K followers on Instagram across 263 published posts.
Benchmarked against accounts with 10K–100K followers, the 3.33% engagement rate Thenycdownlow posts is above the median.
One comment lands for every 21 likes, which reads as a healthy amount of conversation.
Thenycdownlow maintains a rhythm of less than one post per week.
Audience-quality analysis puts Thenycdownlow at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 105 others against 16.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$190–$350
Based on 16.1K followers and a 3.33% engagement rate, a single sponsored post by Thenycdownlow is worth an estimated $190–$350. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Performance & Event Venue
| Metric | Thenycdownlow | Cohort median |
|---|---|---|
| Engagement rate | 3.33% | 1.45% |
| Average likes | 512 | 339 |
| Average comments | 25 | 18 |
| Posts per week | 0.23 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thenycdownlow | Cohort median |
|---|---|---|
| Engagement rate | 3.33% | 0.84% |
| Average likes | 512 | 203 |
| Average comments | 25 | 11 |
| Posts per week | 0.23 | 0.74 |
Median values from 4,170 accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 14, 2026
The NYC Downlow is a performance & event venue brand based in United Kingdom on Instagram, with 16.1K followers.
The NYC Downlow posts on Instagram as @thenycdownlow.
The NYC Downlow has 16,119 followers on Instagram (16.1K) as of Jul 14, 2026.
The NYC Downlow's engagement rate is 3.33%, calculated from average likes and comments per post relative to followers.
Posts by The NYC Downlow average 512 likes and 25 comments.
The NYC Downlow posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The NYC Downlow's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The NYC Downlow is registered as a business account on Instagram.
The NYC Downlow is categorized as a performance & event venue account in the InstME index, based on the profile's bio and Instagram category across 263 posts.
Avg Comments
25
Engagement
1.57%
The NYC Downlow's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The NYC Downlow is estimated at $190 to $350. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
