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5.6M
Following
1.1K
Total Posts
Engagement Rate
0.08%
Avg Likes
4,429
Avg Comments
The North Face is a verified Community brand on Instagram, tracked in the InstME index with 5.6M followers. The North Face has shared 2,756 posts to date, currently around 7 posts a week. Engagement runs at 0.08%, or about 4,429 likes and 47 comments per post.
Counting 5.6M followers and 2,756 posts, Thenorthface sits in the InstME index as a Community account.
On average, Thenorthface's posts earn 4,429 likes and 47 comments, about one interaction per 1,255 followers.
The comment-to-like ratio works out to one comment per 93 likes, pointing to an audience that mostly engages through likes.
Lately Thenorthface has been publishing about 7 posts per week.
Audience-quality analysis puts Thenorthface at 88/100; roughly 10% of followers look low-quality or inactive, a strong signal of genuine reach.
With 5.6M followers but only 1,116 accounts followed back, Thenorthface shows the ratio of a well-established account.
Estimated sponsored-post value
$20,000–$37,000
Based on 5.6M followers and a 0.08% engagement rate, a single sponsored post by Thenorthface is worth an estimated $20,000–$37,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Community
| Metric | Thenorthface | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.02% |
| Average likes | 4,429 | 25,711 |
| Average comments | 47 | 376 |
| Posts per week | 6.5 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
The North Face is a verified community brand on Instagram, with 5.6M followers.
The North Face posts on Instagram as @thenorthface.
The North Face has 5,619,780 followers on Instagram (5.6M) as of Apr 23, 2026.
The North Face's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by The North Face average 4,429 likes and 47 comments.
The North Face posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 10% of The North Face's followers are low-quality or inactive, giving an audience-quality score of 88/100.
The North Face is registered as a business account on Instagram and is verified.
The North Face is categorized as a community account in the InstME index, based on the profile's bio and Instagram category across 2,756 posts.
2,756
47
Posts / Week
6.5
Growth Score
1.6 / 100
Audience Score
88 / 100
Engagement
0.16%
Yes. The North Face carries the blue verified badge on Instagram.
A sponsored post from The North Face is estimated at $20,000 to $37,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
