The official non-profit philanthropic partner of the National Park Service working to restore, preserve and enrich America’s Front Yard.
Outreach This Creator For FreeFollowers
27.1K
Following
1.9K
Total Posts
Engagement Rate
22.98%
Avg Likes
6,103
Avg Comments
Trust for the National Mall is a business account on Instagram based in United States, tracked in the InstME index with 27.1K followers. To date Trust for the National Mall has posted 2,203 times, currently around 9 posts a week. Engagement runs at 22.98%, or about 6,103 likes and 129 comments per post.
As a business account, Thenationalmall reaches 27.1K followers on Instagram across 2,203 published posts.
Thenationalmall posts in the top 8% for its size: a 22.98% engagement rate against accounts with 10K–100K followers in the InstME index.
Comments arrive at about one per 47 likes, a sign of a healthy amount of conversation.
Thenationalmall's videos average 194.1K views, about 7.2× its follower count, so content routinely reaches well past current followers.
Thenationalmall maintains a rhythm of about 9 posts per week, more than one per day.
Audience-quality analysis puts Thenationalmall at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$380–$700
Based on 27.1K followers and a 22.98% engagement rate, a single sponsored post by Thenationalmall is worth an estimated $380–$700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Thenationalmall | Cohort median |
|---|---|---|
| Engagement rate | 22.98% | 1.45% |
| Average likes | 6,103 | 339 |
| Average comments | 129 | 18 |
| Posts per week | 9.14 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thenationalmall | Cohort median |
|---|---|---|
| Engagement rate | 22.98% | 0.9% |
| Average likes | 6,103 | 193 |
| Average comments | 129 | 10 |
| Posts per week | 9.14 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Trust for the National Mall is a Instagram brand based in United States on Instagram, with 27.1K followers.
Trust for the National Mall posts on Instagram as @thenationalmall.
Trust for the National Mall has 27,115 followers on Instagram (27.1K) as of Jul 16, 2026.
Trust for the National Mall's engagement rate is 22.98%, calculated from average likes and comments per post relative to followers.
Posts by Trust for the National Mall average 6,103 likes and 129 comments.
Trust for the National Mall posts about 9 times per week on average.
InstME's audience-quality analysis estimates about 5% of Trust for the National Mall's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Trust for the National Mall is registered as a business account on Instagram.
2,203
129
Avg Views
194,087
Posts / Week
9.14
Growth Score
100 / 100
Engagement
0.6%
Trust for the National Mall's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Trust for the National Mall is estimated at $380 to $700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
