🤑 Over 8,000 millionaires since ‘94 💙 #BecauseOfYou, we give £33M a week to Good Causes 🙄 No, we don't know the winning numbers 🤞 Rules Apply. 18+
Followers
123.2K
Following
481
Total Posts
Engagement Rate
0.08%
Avg Likes
92
Avg Comments
On Instagram, The National Lottery is a verified business account based in United Kingdom with an audience of 123.2K. To date The National Lottery has posted 3,615 times, currently around 9 posts a week. Engagement runs at 0.08%, or about 92 likes and 9 comments per post.
Thenationallottery shows up in the InstME index as a business account, 123.2K followers, 3,615 posts.
Thenationallottery's posts draw around 92 likes and 9 comments each, close to one interaction for every 1,216 followers.
For roughly every 10 likes there is one comment, an unusually discussion-heavy audience.
Thenationallottery keeps a posting cadence of about 9 posts per week, more than one per day.
Thenationallottery follows only 481 accounts while being followed by 123.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$430–$800
Based on 123.2K followers and a 0.08% engagement rate, a single sponsored post by Thenationallottery is worth an estimated $430–$800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Thenationallottery | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.25% |
| Average likes | 92 | 2,985 |
| Average comments | 9 | 73 |
| Posts per week | 8.65 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thenationallottery | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.72% |
| Average likes | 92 | 1,651 |
| Average comments | 9 | 45 |
| Posts per week | 8.65 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The National Lottery is a verified Instagram brand based in United Kingdom on Instagram, with 123.2K followers.
The National Lottery posts on Instagram as @thenationallottery.
The National Lottery has 123,213 followers on Instagram (123.2K) as of Jul 15, 2026.
The National Lottery's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by The National Lottery average 92 likes and 9 comments.
The National Lottery posts about 9 times per week on average.
The National Lottery is registered as a business account on Instagram and is verified.
The National Lottery's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The National Lottery carries the blue verified badge on Instagram.
3,615
9
Posts / Week
8.65
Growth Score
1.6 / 100
Follower Ratio
256.2×
Engagement
0%
A sponsored post from The National Lottery is estimated at $430 to $800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
