Followers
24.6K
Following
285
Total Posts
Engagement Rate
0.31%
Avg Likes
70
Avg Comments
Reaching 24.6K followers on Instagram, The Monthly is a verified Media/news company brand based in Australia. To date The Monthly has posted 1,330 times, currently around 2 posts a week. Typical posts draw 70 likes and 7 comments, putting engagement at 0.31%.
Tracked in the InstME index, Themonthlymagazine is a Media/news company account with 24.6K followers and a back catalogue of 1,330 posts.
Measured against other accounts with 10K–100K followers, Themonthlymagazine's 0.31% engagement rate lands in the bottom 24%.
Followers leave about one comment for every 10 likes, an unusually discussion-heavy audience.
In recent weeks Themonthlymagazine has kept to about 2 posts per week.
Themonthlymagazine scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$86–$160
Based on 24.6K followers and a 0.31% engagement rate, a single sponsored post by Themonthlymagazine is worth an estimated $86–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Themonthlymagazine | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 1.45% |
| Average likes | 70 | 339 |
| Average comments | 7 | 18 |
| Posts per week | 2.15 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Themonthlymagazine | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.66% |
| Average likes | 70 | 158 |
| Average comments | 7 | 9 |
| Posts per week | 2.15 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
The Monthly is a verified media/news company brand based in Australia on Instagram, with 24.6K followers.
The Monthly posts on Instagram as @themonthlymagazine.
The Monthly has 24,625 followers on Instagram (24.6K) as of Apr 23, 2026.
The Monthly's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers.
Posts by The Monthly average 70 likes and 7 comments.
The Monthly posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Monthly's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Monthly is registered as a business account on Instagram and is verified.
The Monthly is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 1,330 posts.
1,330
7
Posts / Week
2.15
Growth Score
6.2 / 100
ER Rank
24th
0.18%
The Monthly's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Monthly carries the blue verified badge on Instagram.
A sponsored post from The Monthly is estimated at $86 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
