»Emmy-nominated Netflix show »Apple Podcasts Top 100 »See us on tour👇
Outreach This Creator For FreeFollowers
1.1M
Following
35
Total Posts
Engagement Rate
7.02%
Avg Likes
78,388
Avg Comments
The Minimalists is a verified Public figure brand. The account has built 1.1M followers on Instagram. The Minimalists has shared 1,945 posts to date, currently less than one post a week. Typical posts draw 78,388 likes and 1,358 comments, putting engagement at 7.02%.
Counting 1.1M followers and 1,945 posts, Theminimalists sits in the InstME index as a Public figure account.
Theminimalists's average post pulls 78,388 likes and 1,358 comments, roughly one interaction per 14 followers.
Roughly one in 58 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Theminimalists sits at less than one post per week.
With 1.1M followers but only 35 accounts followed back, Theminimalists shows the ratio of a well-established account.
Estimated sponsored-post value
$16,000–$30,000
Based on 1.1M followers and a 7.02% engagement rate, a single sponsored post by Theminimalists is worth an estimated $16,000–$30,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Public figure
| Metric | Theminimalists | Cohort median |
|---|---|---|
| Engagement rate | 7.02% | 1.02% |
| Average likes | 78,388 | 25,711 |
| Average comments | 1,358 | 376 |
| Posts per week | 0.57 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
The Minimalists is a verified public figure brand on Instagram, with 1.1M followers.
The Minimalists posts on Instagram as @theminimalists.
The Minimalists has 1,135,325 followers on Instagram (1.1M) as of Jul 15, 2026.
The Minimalists's engagement rate is 7.02%, calculated from average likes and comments per post relative to followers.
Posts by The Minimalists average 78,388 likes and 1,358 comments.
The Minimalists posts less than once a week on average.
The Minimalists is registered as a business account on Instagram and is verified.
The Minimalists is categorized as a public figure account in the InstME index, based on the profile's bio and Instagram category across 1,945 posts.
Yes. The Minimalists carries the blue verified badge on Instagram.
1,945
1,358
Posts / Week
0.57
Growth Score
100 / 100
Follower Ratio
32437.9×
Engagement
0.13%
A sponsored post from The Minimalists is estimated at $16,000 to $30,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
